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Member Announcements / Spotlight

  • 25 Jul 2017 by SUPIA Member Spotlight

    SAN DIEGO, California — Carlsbad-based Surftech, a stand-up paddle (SUP) and Surfboard manufacturing company announces its collaboration with BLOOM, a materials development company, to develop deck pad traction on select 2018 models of paddle boards.

    “Surftech is very conscious about making products with environmentally-friendly materials when we can, and we are proud to partner with BLOOM,” said Surftech's product director, Dan Watts. “Our waterways are our playgrounds, so we will do everything we can to keep them clean.”


    While not yet biodegradable, BLOOM foams offer a significant step forward in the manufacture of flexible foams. A single Surftech paddle board using BLOOM foam returns 176 gallons of clean, filtered water to habitat and keeps approximately 123 balloons of CO2 (12” birthday balloon equivalent) from entering the atmosphere. “We’re excited about our collaboration with Surftech as they are an established market leader within the paddle board industry. We hope they will be a beacon for others in the industry to consider their environmental impact in all that they do,” said Rob Falken, BLOOM’s managing director.


    surftech sustainable 2018 bloom collab

    The Surftech boards featuring Bloom deck pads will debut on July 26th to retailers and attendees of the Outdoor Retailer Summer Market in Salt Lake City, Utah, and September’s Surf Expo in Orlando, Florida. The boards are expected to hit retail globally early 2018.

    About Surftech

    Shaping the Art of Technology: Surftech was founded in 1989 in a quest to find and utilize new technologies that would bring game improvement to surfers of all abilities everywhere. We build boards for many of the best and most popular surfboard brands on the planet and we were the first to do it! Today we continue to employ the most advanced materials and manufacturing techniques available. We continue to push every boundary utilized in manufacturing, while also attaining a high level of sustainability. We build what others can only dream of doing. Visit us at for additional information.

    About BLOOM

    Founded in 2015, BLOOM is an American performance-based materials manufacturer based in Meridian, Miss. with operations in San Diego, Calif. BLOOM uses algae biomass harvested from freshwater sources around the world, (like lakes, rivers, and ponds) at high risk of algal bloom. Using algae biomass helps improve technical performance and offsets the use of petroleum ingredients found in conventional foams. Learn more at

  • 19 Jun 2017 by SUPIA Member Spotlight


    Last week, Hala Gear formally announced a new material in the construction of its colorful range of inflatable SUPs. Carbon. The same material which gives hard boards their stiffness and low weight was woven into Hala Gear’s 2017 lineup. The Carbon Construction offers many advantages over competitor designs and I’m excited to partner with Hala Gear in a new column, Pumped Up Paddler, which focuses exclusively on inflatable SUPs.

    Launched in 2011 by Steamboat athlete Peter Hall, Hala Gear employs a meticulous design and testing process to produce an unrivaled collection of inflatable SUPs. Hala Gear boards are performance shaped, super durable, and excel in all waterways. Hala has engineered unidirectional carbon fiber into the top and bottom of its boards to maximize stiffness and responsiveness. According to Hala, the innovation has resulted in a 300 percent increase in rigidity over conventional, non composite-reinforced six-inch-thick inflatables, giving Hala boards a significant performance advantage.

    “We were ecstatic to achieve as much as 300 percent rigidity gains from our Carbon Construction,” said Hala founder and president Peter Hall. “Other carbon technologies only report marginal gains in the 30- to 40-percent range.”


    Combined with the company’s Fusion Drop Stitch™ construction, Hala Gear inflatable SUPs now boast three-times more rigidity in flex testing. They delivering more power and efficiency than any other inflatable product on the market. The carbon stringers can still be rolled up when deflated, preserving the much-desired durability and portability benefits of inflatables. Best yet, most Hala boards featuring Carbon Construction still hit the $1,399 price point.





    The introduction of Carbon Construction is an industry first as the design competition among inflatable SUP manufacturers heats up. Inflatable SUPs have certain advantages over their hard board siblings, but generally lagged in performance. One notable exception is the whitewater paddling market. The gap in performance capabilities has significantly narrowed with Hala Gear’s Carbon Construction.

    Inflatable SUPs are inherently easy to transport; they can be rolled up and secured in a bag. Inflatables are also  more durable than most hard boards. You can drop an inflatable SUP and not worry about incurring any damage. 

    Hala Gear has invested in significant R&D to shed the perception that an inflatable SUP is nothing more than a glorified pool toy. Hala’s boards are top of the line performance SUPs.


    Full SUP Examiner Article can be viewed here:

  • 09 Jun 2017 by SUPIA Member Spotlight

    Here is a clip of SUPIA Member Kingii on the Today Show featuring their life saving product.











  • 16 May 2017 by SUPIA Member Spotlight





    VANCOUVER, British Columbia - Red Paddle Co, the world’s most popular inflatable stand up paddle board brand, is giving consumers across North America the opportunity to put its boards to the test during the 2017 Summer Demo Tour. Paddlers can also try their hands at testing out the tour’s co-sponsor FUSION’s STEREOACTIVE. The 42-stop tour will kick off on May 12th, 2017 in Seattle, WA.

    Red Paddle Co’s team will travel to tour stops across North America to encourage local community members, beginner paddlers, and seasoned experts, to get out on the water and sample boards. Red Paddle Co will provide a wide range of boards for people to try at each stop, in an effort to connect consumers and future paddlers with their local dealers and to create an unforgettable paddling experience.

    “We know that spending time on Red Paddle Co boards in the water is the single best tactic in influencing consumer purchasing decisions,” said Andrew Meakin, North American Marketing Manager “Through this tour, we’ll give customers the opportunity to appreciate the high quality, ease of use and packability of our inflatable boards in the field, just as they would if they owned a Red Paddle Co board.”

    Each event is free to the public, and will feature a wide range of Red Paddle Co boards, including beginner boards, yoga boards, touring boards and racing boards. The Demo Events will also feature the 22-foot-long, four-person, Red Dragon Race Board. Attendees will be encouraged to round up three friends and to take the Red Dragon Race Board out for a spin. In addition, anyone that signs up for their local demo tour stop will automatically be entered into a contest to win an all expenses paid trip to the Dragon World Series Championship in Barbados from Oct. 28-30, 2017.

    See the dates and tour stops HERE

    About Red Paddle Co:

    Red Paddle Co operates on two, basic brand philosophies: riding an inflatable paddleboard shouldn’t be a compromise and each paddleboard board should deliver an authentic experience. Founded in 2008, with a background in pro watersports competition, Red Paddle Co makes products that even the experts love. You can take your Red Paddle Co board anywhere, which means that you’re free to…EXPLORE YOUR WORLD.

    The Fusion STEREOACTIVE is the first purpose-built portable watersports stereo system designed for the challenges of life on the water, engineered for year round adventure on and off the water and tuned to deliver crystal clear audio that enhances any activity.



    Sales Rep: Kristin Thomas -

  • 04 May 2017 by SUPIA Member Spotlight



    Designed for Standup whitewater and moving water.

    Allows user to be able to reach the release toggle to safety detach from your board when under load.

    Watch how this new simple quick release belt for SUP can be attached to the mti VIBE (or PFDs that have loops).

    MSRP $24.95 
    Available in stores & online NOW!

  • 01 May 2017 by SUPIA Member Spotlight



 , the online marketplace for new, closeout and overstock SUP, Surfboards, Kiteboards and accessories for pickup at local shops has launched! Since its launch in 2013, has successfully matched consumers and local bike shops and will so the same for the SUP / Surf industry.


    Just like their sister site does - provides consumers a breakout way to find the best deals at local shops and offers dealers and manufacturers a new and better way to expose their inventory to a wide audience.


    Consumers go online and search deals and specifications on boards or accessories that they are interested in. Shops list new, closeout, demo & discounted boards & accessories to reach their local customers as well as a national audience. All sales are made through / in the shops to ensure fit, knowledge and relationship building.

  is a great platform for buyers, shops, manufacturers and distributors. The shops get to expose their slow moving, closeout or overstock inventory at prices that entice customers into their store. Manufacturers get to expose the inventory hidden in the warehouse and support their dealer base. Customers get a first look at deals they might not otherwise see and they can pick up their board at their local store.

  is committed to the brick and mortar dealer model. Shops pay a nominal subscription fee to join and we do the marketing for them. does not facilitate any sales or charge any after sale fees. We drive customers to local retailers where all sales are transacted by the shop.  The shops not only have the ability to move their inventory but they also enjoy the add-on sales and building direct relationships with customers for future business.


    Dealers simply snap up to 5 actual photos of a board or accessory for sale and quickly upload their inventory via mobile or desktop device. With a few minutes effort, inventory on sale can be presented to thousands of consumers that the shop may not otherwise reach.


    Shops interested in exposing their new, slow moving and closeout inventories can sign up here. Industry brands interested in knowing more about advertising opportunities and Manufacturer listings can email

  • 21 Apr 2017 by SUPIA Member Spotlight


    Interview by Rebecca Parsons / SUP the Mag


    Paddlefish Sports, located in stunning Whitefish Montana, is a little shop with big stoke. Despite being far from the ocean, this landlocked state is a paddling paradise home to breathtaking lakes, rivers, and reservoirs, riddled with paddling opportunities for all skill-levels. The outdoor adventure company offers rentals, lessons and clinics to give paddlers the base they need before setting off on their own adventure. Owners Sonny and Kim Schierl are well versed in the local area and they’re more than willing to share their insight into the paddling playground with visitors. Here, Kim fills us in about the types of lessons Paddlefish offers, its fleet of boards and her recommendations for the best places to paddle in the area.

    Tell us about the history of the shop.

    Paddlefish Sports is Whitefish’s original standup paddle board pro shop & Northwest Montana’s only SUP-specific shop. Starting with a six-board fleet in April 2012, we’ve grown to have around forty boards in our rental fleet. It’s been very fulfilling to collaborate with several local businesses to enable them to offer paddleboards for rent as well. We enjoy opportunities to create adventures, assist in setting and meeting goals, and encourage experiences that someone may not have.










    What makes Whitefish an ideal place for SUP? 

    We are rich in water resources here—there’s an abundance of lakes, reservoirs and rivers less than an hour’s drive from town. Beautiful, crystal clear water and stellar scenery in every direction. The rivers range from mild to wild and the lakes from quite small to the epic Flathead Lake and iconic Lake McDonald.

    Tell us about some of the locations you frequent?  

    There are several good maps for the local waterways available at local fly shops and rafting places. One of our go-to guidebooks is the Flathead National Forest Three Forks of the Flathead Wild & Scenic River Float Guide from the USDA Forest Service. We suggest picking up a copy of one of these excellent guides for yourself and start planning your adventure!













     What does your client base look like?

    Our customer base is about 80 percent beginners & tourists, and 20 percent experienced regulars/locals. More than 2.5 million people visit Glacier National Park each year and many of them will also come to Whitefish, as it’s less than 30 miles away.

    What kinds of lessons/tours do you offer? 

    We offer ACA-, WPA- and PaddleFit-certified SUP instruction on an individual or group basis, Yoga On Board and Pilates On Board sessions. Also watch for SUP fitness workouts, races and fun casual group paddles. We also host clinics, such as a whitewater skills clinic with Brittany Parker & Natali Zollinger of RVR2RVR. For the future, we are considering hosting an expedition-focused clinic and also looking at a SUP-yoga based clinic. We’ve also been known to occasionally head out for full moon paddles.

    Are you open year-round? 

    The rental shop is open Memorial Day to Labor Day. In the off season, we still paddle as much as possible, even though it’s winter. Fall here is especially beautiful and there’s very little tourist traffic to contend with; it’s like you’ve got Glacier Park all to yourself.
















     What kind of boards do you sell?

    We sell Fanatic, Glide, Riviera, BOGA, Rogue, YOLO, & Red Paddle Company boards. We sell QuickBlade Paddles and also carry NRS & ION products.

    What has been the most rewarding part about running the shop?

    The smiles!  Having a positive impact on people and leaving them with a good first impression of the sport so that they look forward to doing it again and again!

    And the sense of community. We have met and become friends with some wonderful people through the sport of SUP. We’re grateful for those connections, and really can’t imagine life any other way.

    Photos courtesy of Paddlefish Sports.

  • 20 Apr 2017 by Wetsuit Wearhouse



    100 roof-mounted solar panels to produce 100% of electrical needs.

    Williamsport, Md. (Apr. 20, 2017) - Wetsuit Wearhouse, the largest wetsuit specialty shop in the world, has completed the rooftop solar array at their headquarters in Williamsport, Maryland. With several years of planning and energy efficiency projects, the company has reached their goal of energy self-sufficiency.

    “Being environmentally conscious has always been part of our mission,” said Chris Moleskie, Founder, President & CEO of Wetsuit . “As a distribution center, all cardboard is reused or recycled, plastic hangers are bundled and taken by the tractor trailer load for recycling, and we even found a company that dismantles and recycles k-cups. Anything we can do to minimize the impact on landfills.” He also said each employee has a recycling receptacle at their desk.

    The solar array at Wetsuit Wearhouse was another stride in their environmentally-friendly workplace. After thinking about the big picture, studying their electrical consumption, and discussing tax incentives, Millennium 3 Energy of Hagerstown, Maryland was selected to install the panels. “I’ve always admired the forward thinking mentality of Chris and the Wetsuit Wearhouse team, always making energy efficiency a priority,” said Phil Kelly, owner of Millennium 3 Energy. “The array we installed consists of 100 panels that produce approximately 36,095 kilowatt-hours of electricity per year, which will provide all their kilowatt hours.” Mr. Kelly noted that a number of businesses in the area are enjoying the benefits of getting their power from the sun.

    “Our solar project was made possible by generous tax incentives from the state and federal government,” Mr. Moleskie explained. “We were one of three recipients in Washington County, Maryland to receive the USDA REAP Grant, with the help of our solar contractor, Millennium 3 Energy.” The U.S. Department of Agriculture's Renewable Energy for America Program (REAP) provides grants to agricultural operations and small businesses in rural areas for renewable energy projects. In 2015, the USDA allocated $63 million to alternative-energy projects, including solar, wind, and hydropower.

    In addition to the solar array and their recycling program, Wetsuit Wearhouse has upgraded to motion-sensed LED lighting to reduce power consumption, which cut their electricity consumption by one-third, and replaced the HVAC boiler with high efficiency heat pumps.


    About Wetsuit Wearhouse

    Established in 2002 to provide a one-stop shop for all types of wetsuits, Wetsuit Wearhouse offers a selection of specialized suits for all sports including surfing, wakeboarding, waterskiing, kayaking, SCUBA Diving, triathlons, pool rehabilitation and more. Visit to learn more.

    About Millennium 3 Energy

    The mission of Millennium 3 Energy is to be the premier energy solutions advisory and installation company in the Cumberland Valley and surrounding areas with quality workmanship, fair pricing, and exceptional customer service. Learn more by visiting

  • 03 Apr 2017 by Sasha Unruh


    April 3, 2017 - After almost 25 years in the surf and SUP and paddle industry Bob Long is going to retire and has decided to put West Coast Paddle Sports up for sale.  Bob would like to pass the reigns on to the next generation of paddlers to mind the shop. However, with this sale Bob also wants to offer an apprenticeship for the buyer. He wants to do his part to help the next owner to be as successful as he has been. West Coast Paddle Sports is located in one of the most heavily trafficked areas of San Diego with easy access to both Mission and San Diego Bays, this shop has been and still remains one of the most sought after facilities and has become known as the place that caters to all paddlers and has all the boards, paddles and gear they need. At over 1800 square feet with 16 foot ceilings in a warehouse setting, West Coast Paddle Sports offers the finest boards and paddles from the leaders in the SUP, Outrigger and Prone industry. The shop includes a workspace for customizing paddles and deck pads and making sure all customers needs can be handled in a clean professional environment. With all this square footage West Coast Paddle Sports has plenty of room for packing and shipping as well. West Coast Paddle Sports has become a destination for group gatherings and can also offer space for after paddle get togethers such as meetings, video screenings and guest lecturers.

    If you are interested in more information regarding purchasing West Coast Paddle Sports please go to the following link.

    West Coast Paddle Sports Sale listing 

    or contact Bob and Sasha at West Coast Paddle Sports


    4360 Morena Blvd Suite 130

    San Diego, CA 92117


    Sasha Unruh


  • 28 Mar 2017 by SUPIA Member Spotlight


    In addition to Lake Powell Paddleboards, we own a national graphics business called TruckSkin. We specialize in large scale graphics for the SUP industry including vehicle wraps, retail store windows, wall graphics, flags, banners and more. All our work is custom so you can use your own logos and images! We have been in business for 17 years and work in all 50 states. Use your van as a billboard to promote your shop or products. We also offer view-through-window graphics that get attention! We also print t-shirts, business cards, and other business products. Contact us for free quotes-Email or call us at 616-648-6993.



  • 28 Mar 2017 by SUPIA Member Spotlight

    Heart and Soul:  The Story Behind Downunder


    Hi, I’m Kim Hawkins, owner of Downunder Kayaks, SUP’s, and Surf Shop…

    . . . a business dedicated to fun on the water for people of all ages, abilities and walks of life.

    Raised in New Zealand, I LOVE the water, being creative and having a good time.  When my kids were young teens, I got the opportunity to take over a small boutique with a few kayaks in Rowayton, CT, called Below Deck.  It’s grown to two stores, one year round in the neighboring town of Westport.  We laugh that these surf shops are successful in an area with no surf!  Yet they are, and I think the secret is the passion – the love for being outdoors, the ‘surfer’ mindset and lifestyle.  The experience you get when you visit Downunder is laid back, easy going, no worries.

    In season, we offer SUP and kayak rentals, instruction, guided tours, kids camps, birthday parties, corporate outings, clambakes, SUP yoga, meditation, Sup with your Pup classes, and fitness programs. We sponsor the annual Stand Up For Veterans Charity Event and co-sponsor the annual Soundsurfer Waterman’s Challenge. We host certification courses such as PaddleFit and ASI. We are greatly involved with the community, and have a strong passion for veterans and first responders, offering them a discounted rate on all services. We cater to several off-site venues for private events, as well.

    Both locations also have a boutique with clothing and apparel, water toys, footwear, jewelry, and accessories, boogie boards, and skim boards. Our Westport location carries hard goods that include paddle boards, kayaks, surfboards, wetsuits, and all the gear that goes with them.

    My kids and husband have all been involved in the business over the years.  For me it’s all about family and friends, and empowering them through on-water activities – and in true ‘kiwi’ fashion, everyone is considered family :)

    Both of Downunder’s locations are on flat-water rivers that lead out to the protected Long Island Sound – gorgeous tidal waterways, estuaries, islands – the area is truly magical.  Patrons can be as daring as they want – learn tricks, try yoga, take a fitness class, train to race.  Or simply relax and paddle leisurely, take a tour, meditate.


    The Downunder Mission Is To Have a Good Time

    It’s all about enjoying your experience on the water and feeling good about yourself.  We provide the tools, make sure you’re safe and prepared. We make it easy so that you can be successful.  Kids from 3yrs to 80+ are totally capable and welcome.  Downunder promises that a visit will enrich, enliven, refresh, and rejuvenate. You’ll feel like you’re on vacation and will want to come back for more.


    Downunder is committed to the environment and its caretakers and to a way of life that reflects our passions and beliefs, our concerns and convictions. We want to make the water accessible for everyone, particularly those with disabilities or special needs. We are here to make a difference.


    Learn more about us by visiting

    Westport, CT







    Rowayton, CT  

  • 22 Mar 2017 by SUPIA Member Spotlight


    They say that a pictures is worth a thousand with that said, enjoy this 3:11 mins of our 2017 Catalog!  You won't be sorry!!!

    What we are really promoting here is the "Cool Experience", and "Adventure" that you can have with an Inflatable SUP, AKA iSup!  The practicalities of this type of board is so numerous that there is not enough space in this page to mentioned.  But I will try with just a few words - travel, transportable, space saver, lightweight, all conditions, durable, safe, stiff, fast, un-dingable...ok I'll let you figure out the rest! 

    Here at Dry Tech Solutions Inc. we strive to bring our customers the best experience that they can have, by producing the best quality product and the best price!  BTW, all pictures on the Catalog were taken by us and illustrate our "New Products" with us personally using them!!!   Enjoy!  

    Aloha & Mahalo, Ken Sein


  • 21 Mar 2017 by SUPIA Member Spotlight





    Bluerush, F-One & Manera in North America today announced a partnership to take Standup Paddleboarding (SUP), Kiteboarding and Foiling to the next level in Northern California.


    F-One & Manera will soon be opening a flagship store at the Bluerush location in Sausalito, CA. In 2017 and beyond, Bluerush and its partners will continue to support world class events such as the Battle of the Bay / Watersport Festival, Molokai 2 Oahu, Crissy Kite Race Series, APP Tour, and regional events such as the Santa Cruz Paddlefest (March 24-26th) and the SUP Race Series in the Richardson bay. The Bluerush team will now be competing using F-One & Manera equipment and gear.


    Since 2010 Bluerush has been a Northern California leader in the world of Standup Paddleboard and Kiteboarding. Bluerush has always been on the cutting edge of these sports and will continue its tradition of support, management and sponsorship of SUP and Kiteboard race events, SUP and Kiteboard Travel and Elite/Pro Clinics. Bluerush was the first SUP dedicated retailer to open in the San Francisco Bay Area and the first to create and support a SUP and Kiteboard race team of local and world class competitors.


    F-One, founded in 1989 by Raphael Salles, has its North American distribution based in South San Francisco, CA. The company has evolved and grown steadily over the years and is now present on every corner of the globe. Raphael is one of the original pioneers of the sport of Kiteboarding, and has developed and designed equipment for Kiteboarding for more than 25 years. Drawing on his experience in watersports, F-One entered the SUP world in 2010 with the same successful approach used in Kiteboarding, aiming for top quality products and high performance. Innovation, based on having the best R&D and Testing team, remains at the core of its success. F-One has also been one of the first companies to produce Foil equipment, first for Kiteboarders and now for Paddleboarders. Manera, an F-One company, produces accessories gear such as wetsuits, bags, harnesses and apparel.


    “We are very excited to join forces with Bluerush. We have known the Bluerush team for years, and they are very passionate about water sports, whether SUP, Prone, OC-1, Kiteboarding or Foiling. It takes a lot of energy and effort to organize events, and we have a great deal of respect for Steve’s team who put together some great events that promote and build strong communities around our beloved sports. Having a flagship store is long overdue as we will be able to showcase all the F-One & Manera products in one beautiful space, with water access directly across from our new location. We will offer demo, rentals, clinics and lessons. We want our customers to experience a full immersion into the world of F-One & Manera.” Said Nico Ostermann, F-One & Manera North America.


    “The F.One and Manera brands are synonymous with our passion for quality and excitement. As we move into the next phase of our business we could not be more excited and pleased to be partnering with our friends at F-One & Manera North America. The foundation of our passion will always be the universal pursuit of spending memorable time on the water,” added Steve Pugh, Bluerush.


    For more information, visit the following websites or contact

    • Bluerush at

    • F-One KITE at

    • F-One SUP at

    • F-One FOIL at

    • Manera at

  • 18 Mar 2017 by SUPIA Member Spotlight




    Following Passion to Paddling and Protecting a Coastline

    The process of coaching gives you a window into how people operate.  How they respond to feedback, handle fatigue, disappointment and success.  When you combine that process with a 7 day retreat of 16 hour days, you learn more about someone in that week than you normally do in years of friendship.

    I met Norm Hann during one of those weeks.

    What I learned made me want to share his story.  Please do yourself a favor and listen to Norm’s journey.  I promise it’s a story worth hearing.


    Norm hann arrives at the end of his 350km paddle, at SGang Gwaay, greeted by the totems of the Haida people

    Norm Hann is an adventure SUP guide located in Squamish, BC.  He has a deep love of the land and people of his area and that love is infectious.  Hanging with Norm and hearing his stories has put a Great Bear adventure at the top of my families list for the fall.

    Learn more about Norm Hann and his adventures in Squamish, BC on his website

    Norm was featured in the Stand Film.  Watch the film at



  • 15 Mar 2017 by SUPIA Member Spotlight











    Pukalani, Hawaii, March 15, 2017– Moore Watertime, the Maui downwind shuttle has been part of the Maui downwind scene since Kelley Moore dropped of her first group of stoked paddlers at Maliko Gulch in 2010. Thousands of downwind runs later, Jaecey Suda has assumed ownership of the service and brings a new energy and commitment to expand the shuttle’s impact with the announcement of new sponsors Jimmy Lewis and S.I.C. boards.

    “Moore Watertime is like having high-speed quad chairlift in your favorite downhill ski area,” says S.I.C. founder Mark Raaphorst. “You get to hang with friends before stocking up on your personal adrenaline rush. We are all ‘Bound by Water’ and we at SIC Maui support Moore Watertime.”

    “The commitment and cooperation shown by S.I.C. and Jimmy Lewis is really emblematic of the growth of downwind paddling all over the world and the new partnerships are indicative of the paddler unity forged on the North Shore of Maui” says owner Jaecey Suda. “The downwind shuttle brings paddlers together, cuts down on carbon footprint, and provides critical infrastructure for this growing sport.”

    Suda moved to Maui from Pacific Beacn.CA.2 years ago to hone her skills in the wind and waves and plans to leverage the energy and resources from her new sponsors to expand the visibility of the shuttle, bringing new routes and services to the growing number of local and visiting paddler’s alike.

    Moore Watertime takes the hassle out of coast runs...we drive you paddle! Maui's only downwind shuttle service for paddlers. SUP, OC, Surfski, kayak, foils, whatevahs! Our 11 passenger van and custom trailer will shuttle you in style to your paddle destination.


    If you would like more information about this topic, please contact Jaecey Suda at (808) 868-1114 or email at 

  • 10 Mar 2017 by SUPIA Member Spotlight

    If your paddle board doesn't have enough anchors or D-rings to attach all your accessories like fishing gear, use SupStrips to create a multi-faceted system for attaching virtually anything to your board. SupStrips straps on in seconds. All components are stainless steel, The underside is covered with SeaDek deck pad material to protect your board. Ram Mount Tough Balls can be screwed into the strips to provide anchor mounts for their fishing rod holders, fish finders, cell phone holders, cup holders, and more. Threaded studs can be added for female mount accessories. Position your GoPro camera anywhere. Patent pending and made in the USA. Website:

  • 05 Mar 2017 by SUPIA Member Spotlight



    If you’ve ever experienced a neoprene allergy, it’s not pleasant to say the least. Wetsuit Wearhouse might have a solution! The latest technology from Patagonia Wetsuits could solve that problem!

     While it’s not an exact guarantee, the brand new line of neoprene-free (and potential hypoallergenic wetsuit) Yulex wetsuits from Patagonia may prevent a neoprene allergy reaction.

     Hub Hubbard, Patagonia’s Wetsuit Product Manager and the mind behind the Yulex line, said, “Some people are allergic to Thiuram, which is not present in our rubber. However that’s not to say they aren’t allergic to some other ingredients, like foaming agents or lamination glues. We’ve had some people be successful with the yulex rubber and some have still had reactions.”


     So there’s some hope for those suffering from a neoprene allergy. If you tend to experience a wetsuit allergy or maybe you’re not sure if you will, contact Wetsuit Wearhouse and we’ll send you a Yulex koozie that you can wear around your arm or leg to test for a reaction (we’ll apply a $5 shipping fee to a future order for the koozie). That way, before committing to buying a wetsuit, you can see if Yulex causes a neoprene allergy or not.


    Interested? Call Wetsuit Wearhouse at (866-906-7848) or email ( and we’ll be happy to help ease any neoprene allergy woes!


    Want to know more about Yulex? Check out this video!

  • 02 Feb 2017 by SUPIA Member Spotlight



    ABC Celebrates $100 Million of Deals on ‘Shark Tank,’ Friday, February 24



    One Millennial Entrepreneur Will Make the Deal That Takes ‘Shark Tank’ 
    Over the Threshold in a Special Episode Airing Friday February 24,
    Followed by ‘20/20’s’ “Shark Tank: The Road to $100 Million”

    ‘20/20’ Takes a Closer Look at the Incredible American Entrepreneurs Behind $100 Million in Deals Over the Last Eight Seasons, America’s Favorite Sharks, Their Greatest Hits, Biggest Misses and the Best Behind-the-Scenes Moments

    Two-Hour Programming Event From ‘Shark Tank’ and ‘20/20’ Airs on the 
    ABC Television Network, Friday, February 24, Starting at 9:00 p.m. EST


    9:00–10:00 p.m. EST 
    “Episode 818”— In a special episode featuring millennial entrepreneurs, one will make the deal that takes the award-winning “Shark Tank” across the $100 million threshold of deals made in the Tank, on “Shark Tank,” airing FRIDAY, FEBRUARY 24 (9:00-10:01 p.m. EST), on the ABC Television Network.

    Since 2009, more than 600 entrepreneurs have pitched their businesses in the Tank in hopes that they will be closer to attaining the American Dream. “Shark Tank” has given people from all walks of life the opportunity to secure business deals that could make them millionaires.

    Those daring to swim with the Sharks in this pinnacle episode are: a former tech consultant-turned-chef and a former strategy and operations consultant from San Diego, California, who believe their tasty, artificial-free nutrients are the future of food supplements; a woman from Scranton, Pennsylvania, who comes from a family of entrepreneurs, needs a Shark to propel her training and educational courses for would-be drone pilots; two college friends now living in Brooklyn, New York, seek to help the animals that inspired their company with elephant-themed apparel; and three beach lovers from San Diego, California, introduce a stylish option to the standard beach towel, with proceeds helping to preserve marine life. Also, an update from David Heath and Randy Goldberg from New York, New York, and their sock company with a social mission, Bombas, which Daymond John invested in during season six.

    The Sharks in this episode are Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John and Robert Herjavec.

    Mark Burnett, Clay Newbill, Yun Lingner and Phil Gurin are the executive producers of “Shark Tank,” which is based on the Japanese “Dragons’ Den” format, created by Nippon Television Network Corporation. The series is produced by MGM Television in association with Sony Pictures Television.
    10:00–11:00 p.m. EST 
    “20/20” takes a look back at the Emmy Award-winning series “Shark Tank” and the incredible American entrepreneurs behind $100 million in deals made over the past eight seasons.   

    Anchors Elizabeth Vargas and David Muir interview America’s favorite sharks – Mark Cuban, Kevin O’Leary, Barbara Corcoran, Daymond John, Robert Herjavec and Lori Greiner – about the most successful investments and the biggest misses in show history. 

    Muir takes a look at some of the “Shark Tank” products made in America and the entrepreneurs behind them who brought jobs to small towns nationwide.   

    Plus, the cast talks about the “kidpreneurs” who got their start on “Shark Tank” and where they are now. 

    Then the Sharks take viewers behind the scenes, revealing how competitive they really are with one another when the cameras aren’t rolling and their favorite memories from the show.   

    “Shark Tank: The Road to $100 Million” airs on “20/20,” FRIDAY, FEBRUARY 24 (10:01-11:00 p.m. EST), on the ABC Television Network.

    “Shark Tank” is broadcast in 720 Progressive (720P), ABC’s selected HDTV format with stereo sound. This program carries a TV-PG parental guideline.
    “20/20” is anchored by Elizabeth Vargas and David Muir. David Sloan is senior executive producer.


    ABC Media Relations for “Shark Tank”
    Marsha Smith
    (818) 460-6605