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Member Announcements / Spotlight

  • 05 Dec 2017 by SUPIA Member Spotlight

    MAUI, Hawaii - It’s no hidden secret that top-of-the-line race boards often come with a hefty price tag, and for aspiring SUP racers and non-sponsored athletes, this can often mean settling for lower performing boards or a big dent in the savings account. Thanks to Naish, paddlers can once again ride elite race boards while saving some pennies with their Domestic Racer Program.

    The program offers top racing equipment, like the Naish Maliko and Carbon Elite Paddle, to the public at special team pricing. Naish launched this promotion in 2016 to help eager paddlers get out and participate in their local SUP races and take their racing to the next level with top quality gear. Now, with Naish riders Casper Steinfath, Kai Lenny, Bernd Roediger and others snatching major race titles left and right on these boards, there’s no better time to get in on this promotion and join the Naish Race Team.

    Anyone is able to participate so if you dig the idea of competing on a Naish Maliko at your next SUP race, fill out the signup form on their website by February 1, 2018. From there, you will be contacted by a Naish representative that will help you get started.

    To learn more about Naish’s Domestic Racer Program, click HERE.

  • 28 Nov 2017 by Norm Hann Expeditions



    An Island to Island Paddle Adventure on the Southern Barrier Reef in Belize With SUPIA Member, Norm Hann Expeditions

    The Belize Coral Islands SUP is an exclusively designed trip between Norm Hann Expeditions and Island Expeditions a leading adventure travel company that has been in Belize for 30 years; together we have created the ultimate paddleboard experience for both novice and advanced paddlers. The SUP expertise and vision of Norm Hann Expeditions combined with Island Expeditions’ 30 years of paddlesports outfitting in Belize has resulted in a truly world-class tropical SUP adventure – specifically created for you, the Belize traveler:

    • Paddleboard the tropical clear waters along the Southern Belize Barrier Reef, a UNESCO World Heritage Site
    • A multi day island to island and lodge to lodge sup exploration.
    • Paddleboard Skills Clinic, downwinding and weekly coaching sessions with Norm Hann.

    Explore Southwater Caye Marine Reserve on Belize’s Southern Barrier Reef, a United Nations’ designated world heritage site. Days will be spent exploring lesser traveled areas of the reef, discovering uninhabited islands, coral reefs, mangroves and abundant marine life. Nights will be spent in small, family run island lodges, enjoying breathtaking sunsets from the hammock on your deck, fresh seafood and local cuisine, and a comfortable bed and shower.

    From sheltered lagoons and protected turquoise waters to fun, downwind runs along the barrier reef this trip is ideal for those seeking the adventure of a guided SUP journey combined with the comforts of family-run island lodges.

    Dates: January 27th or February 3rd

    Price: $2259 USD, $2499 CND






  • 07 Nov 2017 by SUPIA Member Spotlight




    The world’s number one inflatable paddle board brand Red Paddle Co, have released their latest brand video, ‘It’s Time’. After recently unveiling their latest collection of industry leading inflatable paddle boards, this video is a rallying cry to paddlers all over the world to get out and explore their world.

    During the world premiere at the inaugural Dragon World Championships on the 28th October, Head of Marketing, Charlie Green said “Red Paddle Co customers are united by their irrepressible desire to explore. No matter how big or small your adventure, take your board with you and then simply unpack, inflate and explore.”

    Showcasing the brand's new line-up of class leading inflatable boards, this inspiring new video is a reminder of what paddle boarding is all about; friends, adventure, spontaneity, competition and above all else, fun.

    “We live and breathe SUP” says Founder John Hibbard “We’re dedicated to making boards that offer unrivalled performance. We spend just as much time outside the design studio as we do in it to ensure every part of the paddling experience is the best it can be.”

    To support the release of this video, Red Paddle Co recently invited viewers to go ‘Beneath the Surface’ with an exclusive behind the scenes video. The video which features unseen footage from the photoshoot, offers a little more insight into what it takes to capture some of the awe-inspiring content.



    About Red Paddle Co:

    Red Paddle Co is an inflatable paddle board manufacturer based in the UK which is selling its products to 58 countries worldwide. They believe that riding an inflatable paddle board shouldn’t mean you have to compromise on performance, looks or quality. Riding a Red Paddle Co board offers the ultimate in convenience while delivering an authentic experience. Find out more at

  • 26 Oct 2017 by SUPIA Member Spotlight


    Jay Wild and Ron Ayers love to standup paddle.

    They also love coffee. Oh, and they're really into Wi-Fi and late-night, caffeine-fueled social debates. So, seven years ago, they opened up Waterman's Landing—an SUP coffee shop on the northwest, California shore of Lake Tahoe. Waterman's has since become a hub of all things paddling—and they brew a mean latte. But mixing SUP and java can get complicated. Here are three things the team at Waterman’s Landing was pretty sure you hadn't considered about the business:

    1. You need to be able to make a double macchiato while talking about organic, fair-trade, single-origin, locally roasted beans one minute, then hop over the counter onto the showroom floor and explain Quickblade’s Shaft Stiffness Index, then back over the counter to make sure the scones aren’t burning, or to cook a hot waffle-and-ice-cream sandwich, all while answering the question, 'So, what’s your opinion on drafting?'

    2. The shop has become a brick and mortar social network for the sport here in Tahoe. So you have to know how to convert the whole place into a disco when visiting racers and paddlers turn a mellow barbecue into a full-blown dance party. And yes, it's happened more than once.

    3. Here's the ultimate challenge: finding and training a summertime staff that has a passion for standup paddling, understands the products and has food service experience, but doesn't want to run off to every SUP race in the area.

  • 05 Sep 2017 by SUPIA Member Spotlight



    Carlsbad, California (September 1, 2017). NSP is proud to announce its collaborations with coconut water producer Harmless Harvest in the production of its 2018 range of NSP Cocomat surf and SUPs. In this partnership Harmless Harvest supplies NSP with coconut husk waste from its Organic for Life – Social & Fair Trade Certified organic farms.
    Both Harmless Harvest and NSP are committed to reducing waste and moving closer to the ultimate goal of zero waste. Through this initiative, both brands are actively involved in taking better care of our environment, as well as the communities and lives that we touch.
    NSP’s Cocomat technology is the world’s first and only patent pending construction that uses natural fibers from coconut husk waste, creating a light and strong micro sandwich that delivers an amazing strength to weight ratio.
    Combined with other NSP initiatives that target zero dust waste from NSP’s shape molded secure Cell EPS, to using bio epoxy resins where 28% of the molecular structure is derived from plant and vegetable matter, this new partnership with Harmless Harvest ensures that NSP 2018 Cocomat Surf and SUP range is truly unique…  ensuring your adventures on the water are truly like no other!
    About Harmless Harvest
    Harmless Harvest delivered the first-ever organic coconut water that is “Fair for Life” certified – meaning that it meets rigorous and independent standards for environmental sustainability, and provides fair wages, healthcare and well-being assurance for every farmer and employee, both abroad and in the U.S. Harmless Harvest’s ecosystem-based business model also includes investing in the Thai communities where their coconuts are grown. From seed to shelf, the team at Harmless Harvest is committed to sharing the welfare it creates, and touching more lives with clean, delicious, organic foods that are produced and traded with fair and sustainable business practices that promote social, agricultural and environmental progress. Learn more at
    About NSP (New Surf Project)
    At NSP, we go the extra step in our design, technology and manufacturing techniques used in all our boards. With an NSP Surf or SUP, you can be sure that only the best research, development, design, manufacturing and customer support goes into everything we do. We respect the environment and the world we play in and are proud to have our sustainability values and years of implementing new technologies and techniques to reduce environmental impacts recognized by Sustainable Surf’s ECOBOARD Project. NSP or New Surf Project is renowned for producing great performing, highly durable boards which last longer than traditionally built boards, offering better value to all our customers and a greater return on investments for surf schools and rental operators while reducing landfill waste. Come join our community, become an NSP rider and live the adventure! Learn more at

    About Surftech
    Surftech was founded in 1989 in a quest to create and utilize new composite technologies that would bring game changing constructions to the surf and SUP industries. Surftech builds boards for the best, most prestigious surf and SUP shapers on the planet. Today we continue to develop with the most advanced materials and manufacturing techniques available while continuing to push the boundaries of manufacturing. Keeping the waterways clean is the first priority so Surftech is incorporating a high-level of sustainability in the materials and methods.
    For more details contact NSP:

  • 18 Aug 2017 by SUPIA Member Spotlight


    A simple and safe leash control system for improved performance and more efficient paddling.



    Ghost Leash is a sleek and simple mechanical design that allows paddle boarders to better manage their ankle leash to allow for safe and efficient paddling in a wide range of conditions.



    Safety first: wearing a leash is a must! Apart from the safety aspect of Ghost Leash, the system allows riders to use stronger longer leashes without the negative effects of drag.



    Ghost Leash attaches to your waist band or to a belt. To load simply fold the leash and feed it through the mouth of the device until the trailing leash is no longer in the water.



    Ghost Leash has preformed beautifully during the prototype phase. Our next step is creating a mold followed by production. We are working with a manufacturer with a great track record and years of experience in turning prototypes into finished products.

    The challenge in getting Ghost Leash to market is funding, but with your help and the continued rapid growth of the paddle board industry, Ghost Leash can be a huge success. The SUP community is craving innovation as its market expands, and the creators of Ghost Leash are right on the bubble. Our team is well connected and deeply involved in the sport's growth. Many of the world's leading SUP athletes approve of the product and are excited to promote it, so please join us in bringing Ghost Leash to life and improving the SUP experience for all.


    Visit the website for more information:

    Paddle Barbados

  • 09 Aug 2017 by SUPIA Member Spotlight

    August 9, 2017
    Media Contact
    Tim Braun, b2,inc.
    (970) 618-0080

    Hala Gear Debuts High-Performance Inflatable Designs for Standup Surfers

    Inland and coastal paddlers stoked by new level of speed and agility.

    STEAMBOAT SPRINGS, COLO. (August 9, 2017) – Steamboat Springs, Colo.-based Hala Gear, the leader in inflatable standup paddleboard innovation and design, debuts a new line of high-performance inflatable SUPs designed for shredding river and ocean waves. Hala Gear introduces four boards for 2017—the Hala Gram, Hala Milligram, Hala Peño, and Hala Carbon Playa—that have elevated the responsiveness and performance of surf-specific inflatables to the level of hardboards.
    “Each of our surf shapes was methodically designed for elite performance on both river and ocean waves,” says company founder Peter Hall. “Carbon construction, low-volume rails, distinctive shapes, tip-to-tail rocker, and an array of fin set ups make our surfing SUPs perform like no other inflatable on the market.”
    Over the past three years standup paddling has been the top outdoor growth activity in the industry, with participation increasing an average of 18 percent, according to the Outdoor Industry Association. Hala is addressing this burgeoning participation by meeting the needs of both skilled and new paddlers to the market, with a slew of designs for touring, river paddling, and now, surfing waves of all shapes and sizes.
    The 10’11” Carbon Construction Hala Playa features this, 4.75" rails for a rigid long board feel while holding a line and carving turns; the unique, nut-shaped Hala Gram and Hala Milligram offer the stability and glide of longer boards with the action of shorter boards; and the popular Hala Peño is designed with tip-to-tail rocker and industry-exclusive 3” rails for stomping river surf.
    All four boards also debut construction innovations that increase rigidity, durability and perfromance. The Hala Gram and Milligram employ Hala’s bombproof Core Construction™; the Hala Peño debuts Hala’s patent-pending, high-performance DoubleStack™ Construction; and the Carbon Playa heralds Hala’s new Carbon Construction™, integrating carbon stringers that increase rigidity 300 percent over conventional, non composite-reinforced six-inch-thick inflatables.
    “We’ve been focused on creating shapes and construction processes for people who love to surf waves, fresh or salty,” Hall says. “We’ve accomplished that with this new line. For me it’s one of my favorite parts of the sport.”
    About Hala Gear: Launched in 2011 by Steamboat athlete Peter Hall, Hala Gear, with a meticulous design and testing process, produces a complete array of stand-up paddleboards whose collection delivers maneuverability, stability, performance and durability to whitewater, surfing, touring, racing and expedition categories. Hala boards are performance shaped, super durable, and excel in all waterways.



    River / Ocean surfer

    8’ x 30” x 4.75”
    MSRP: $1,099

    Designed for an ocean surfer who also enjoys playing on the river, this 8’ board surfs like a 6 footer. The slimmed down 4.75” low volume rails on this inflatable carves with a hardboard feel.

    • Core Construction™ 
    • Responsive Nut Shape
    • Full Rocker
    • 4.75” Low Volume Rails
    • Swallowtail
    • 4 Removable Gummy Side Bite Click Fins
    • One 8" Center Flex Fin

    The Gram is super fun to run wave trains and versatile enough to drop into surf spots. This board will be a key piece of equipment when teaching first time surfers and kids.” Hala Team Rider Melanie Seiler




    River Park and Play 
    6’11 x 30” x 4.75”

    MSRP: $999

    A smaller version of the Gram, the Milligram has a similar look with more spunk. It handles a variety of whitewater and fits into ridiculously small pockets, yet also crosses over into surfing short, snappy ocean waves. And the new nut shape makes this board insanely responsive. The Milligram is a feisty little 7-footer that surfs like a 5-footer, packed full of grit for unbeatable surfing.

    • Core Construction™
    • Responsive nut shape
    • Full rocker
    • 4.75” low-volume rails
    • Swallowtail
    • 5 removable gummy side bite click fins
    • One 8” center flex fin

    This board has re-energized my surf season! The 4.75" thickness, or thinness, provides a higher rail performance and the rocker keeps the nose from pearling in short, rowdy waves. Up next: Numbster fins to begin 360 training!” Hala Team Rider Melanie Seiler

    River Surfer / Park & Play Surfboard
    6’11” x 32” x DoubleStack™ 3”+ 3”

    MSRP: $1,299
    The 2017 Peno has been completely recreated to be the best park and play inflatable on the market. Whether it’s a long, fast wave or a steep, thrashy hole, the Peño will dominate like no other freestyle surfer. With design inspiration from new school river SUPs and playboat kayaks, the Hala Peño has full tip-to-tail rocker that keeps the nose from pearling while surfing, and is the only high volume inflatable river surfer that also supplies 3” low volume rails with our patent-pending DoubleStack™ construction. The Peño is the thinnest railed inflatable that carves and freestyles like a hardboard.

    • Core Construction™
    • Patent-pending DoubleStack™ construction
    • Full rocker
    • Responsive shape
    • Squaretail

    The Hala Peño is the best inflatable river surfer on the market. It’s the first inflatable board that I feel like I can really engage the rails for turns. The volume in the tail means you won’t flush, and its rocker lets you fit in anything from steep, green waves to smaller holes. And the fin box options mean you can experiment to find the perfect fin setup for your favorite wave. A lot of thought went into its design." Hala Team Rider Jason Kopp

    Ocean Surf / Touring

    10’11” x 30” x 4.75”
    MSRP: $1,499

    The Hala Carbon Playa is a SUP ocean surfers dream. A high-performance surfboard with Carbon Construction™ that rolls up and travels with you. The Playa is packed full of surprises. It allows you to catch a wave while it’s still just an idea and ride it all the way into the beach. You can to paddle out to that island on the horizon and shred its secluded break, or simply pack a lunch and set out for the day with no plans, knowing the adventure is coming your way. The dynamic Hala Playa is a fun and versatile ocean surfer to shred and tour on.

    • Carbon Construction™
    • Full rocker
    • Dynamic shape
    • 4 soft rigging points
    • 4.75” low-volume rails
    • 2 removable, gummy, side-bite click fins
    • 8” center flex fin

    I tested it on the ocean waves of Dana Point, California, and loved it. It has a completely new feel. It's super responsive and rigid. On swift water it’s fast, nimble and edgy, letting you carve in and out of eddies. And in surf it is a true longboard, allowing for long rides down the line and making it easy to get past the surf zone.” Hala Team Rider Paul Clark

  • 07 Aug 2017 by SUPIA Member Spotlight




    SUP THE MAG PRODUCT REVIEW:  I'm a big fan of ratchet straps. Until recently, they were the most practical, convenient and turnkey tools for safely securing a stack of boards to the roof of my Subaru. Then I found the Lockrack, and my ratchet straps have been stored under the seat ever since.

    Lockrack is the most basic and effective design we've seen to date for securing, hauling and most practically, locking boards to the roof rack of a SUP ride. The setup takes around 20-minutes to install and once they're on, securely loading a board on the roof is as easy and fast as placing it on the rack and sliding the outboard brace until its snug. With Lockracks, gone are the days of worrying about your boards flying off the roof or getting stolen in the parking lot of your local watering hole.


    Lockracks come in multiple sizes to suit a variety of crafts from surfboard to SUP to kayak. I am able to secure two stacked 12'6″ touring SUPs (each approx. 6″ thick) in the larger model Lockrack, while the smaller model is more suited to a single or double-stack of surfboards. The concept behind the design is simple: Lockrack traps a board or kayak between its opposing arms and pins the crafts against the base of the rack. Sliding the outboard arm in against the craft like a clamp produces a secure grip aided by the rubber coatings of the arms and base. Because of their curved design, the arms create both lateral and downward force to secure the board(s) in place.

    The locking system has us most excited. Unlike straps that can be cut or come undone, Lockrack is made of forged and machined metal that once locked, creates the most secure roof transportation system available. The unit comes with four keys for locking and unlocking the ratcheting arms that secure the craft, a system we found to be incredibly easy and well, turnkey.

    All Lockracks are made from corrosion-resistant, 100-percent virgin materials. These materials ensure a long life for the rack and withstand saltwater and elements encountered in the great outdoors. The rubber used at all four points of contact helps keep your watercraft safe from abrasions and damage that are common when using ratchet straps. The bases can be mounted to any crossbar. They come with T-bolt hardware for crossbars that have the capability and can otherwise be used with an adapter that attaches the base to any factory crossbar.

    While it may not be the lightest weight or least bulky rack system on the market, and though it does require a small setup procedure to get it working right, the Lockrack is the best overall locking roof rack I've encountered. And while this is hardly a swan song to ratchet straps, I probably won't be using them anytime soon with my new Lockrack. It's good to have options. 


  • 03 Aug 2017 by SUPIA Member Spotlight


    Glove International Introduces Ground-Breaking Angler ISUP in 2018

    The Mariner's includes industry-first standard features

    Redondo Beach, Calif. – May 25, 2017 – Body Glove International, a leading watersports and outdoor active brand since 1953, is excited to announce the introduction in 2018 of the Mariner, a new fishing specific inflatable standup paddleboard (ISUP) catering to both casual fishing enthusiasts and hardcore anglers. Designed by paddling champion, avid fisherman and Body Glove Ambassador Luke Hopkins, this feature-rich board is the ideal paddling platform for the active angler. The Mariner is durable, stable, convenient to transport and can be fully equipped. Key features include: 


    •       Multiple attachment points in convenient locations to add any of the 71 RAILBLAZA accessories, such as rod holders, cleat ports, etc.

    •       An anchor line guide system to lower and raise an anchor from the standing position

    •       A cooler tie-down that can accommodate a cooler of up to 45 L

    •       The world’s first patented multi-purpose handle that can carry a paddle during transport or a water bottle while padding for easy access

    •       Three permanent, unbreakable fins for worry-free paddling

    •       Comes with ISUP backpack, pump, adjustable and buoyant three-piece paddle, ankle leash and cell phone dry bag


    “The Mariner is the result of the consumer demand for a world class, angler board that can be fully equipped, at a reasonable price. We simply built upon the winning formula that we have established with our existing ISUPs,” said Luke Hopkins.    

    The Body Glove Mariner will be available in Spring 2018. It will be on display at ICAST 2017 in Orlando, Florida, in the YakGear booth.    


    About Body Glove International

    While 63 years have passed since Bill and Bob Meistrell founded Body Glove, the company still embodies their ambitious spirit of innovation through water sports adventure. Inspired by their legacy, and backed by over 6 decades of quality, Body Glove continues to develop innovative products to enhance your comfort, safety, and fun both in and out of the water. Today, Body Glove remains true to its heritage while evolving to meet the aspirations of the next generation of outdoor lifestyle enthusiasts and adventures.

  • 25 Jul 2017 by SUPIA Member Spotlight

    SAN DIEGO, California — Carlsbad-based Surftech, a stand-up paddle (SUP) and Surfboard manufacturing company announces its collaboration with BLOOM, a materials development company, to develop deck pad traction on select 2018 models of paddle boards.

    “Surftech is very conscious about making products with environmentally-friendly materials when we can, and we are proud to partner with BLOOM,” said Surftech's product director, Dan Watts. “Our waterways are our playgrounds, so we will do everything we can to keep them clean.”


    While not yet biodegradable, BLOOM foams offer a significant step forward in the manufacture of flexible foams. A single Surftech paddle board using BLOOM foam returns 176 gallons of clean, filtered water to habitat and keeps approximately 123 balloons of CO2 (12” birthday balloon equivalent) from entering the atmosphere. “We’re excited about our collaboration with Surftech as they are an established market leader within the paddle board industry. We hope they will be a beacon for others in the industry to consider their environmental impact in all that they do,” said Rob Falken, BLOOM’s managing director.


    surftech sustainable 2018 bloom collab

    The Surftech boards featuring Bloom deck pads will debut on July 26th to retailers and attendees of the Outdoor Retailer Summer Market in Salt Lake City, Utah, and September’s Surf Expo in Orlando, Florida. The boards are expected to hit retail globally early 2018.

    About Surftech

    Shaping the Art of Technology: Surftech was founded in 1989 in a quest to find and utilize new technologies that would bring game improvement to surfers of all abilities everywhere. We build boards for many of the best and most popular surfboard brands on the planet and we were the first to do it! Today we continue to employ the most advanced materials and manufacturing techniques available. We continue to push every boundary utilized in manufacturing, while also attaining a high level of sustainability. We build what others can only dream of doing. Visit us at for additional information.

    About BLOOM

    Founded in 2015, BLOOM is an American performance-based materials manufacturer based in Meridian, Miss. with operations in San Diego, Calif. BLOOM uses algae biomass harvested from freshwater sources around the world, (like lakes, rivers, and ponds) at high risk of algal bloom. Using algae biomass helps improve technical performance and offsets the use of petroleum ingredients found in conventional foams. Learn more at

  • 09 Jun 2017 by SUPIA Member Spotlight

    Here is a clip of SUPIA Member Kingii on the Today Show featuring their life saving product.











  • 16 May 2017 by SUPIA Member Spotlight





    VANCOUVER, British Columbia - Red Paddle Co, the world’s most popular inflatable stand up paddle board brand, is giving consumers across North America the opportunity to put its boards to the test during the 2017 Summer Demo Tour. Paddlers can also try their hands at testing out the tour’s co-sponsor FUSION’s STEREOACTIVE. The 42-stop tour will kick off on May 12th, 2017 in Seattle, WA.

    Red Paddle Co’s team will travel to tour stops across North America to encourage local community members, beginner paddlers, and seasoned experts, to get out on the water and sample boards. Red Paddle Co will provide a wide range of boards for people to try at each stop, in an effort to connect consumers and future paddlers with their local dealers and to create an unforgettable paddling experience.

    “We know that spending time on Red Paddle Co boards in the water is the single best tactic in influencing consumer purchasing decisions,” said Andrew Meakin, North American Marketing Manager “Through this tour, we’ll give customers the opportunity to appreciate the high quality, ease of use and packability of our inflatable boards in the field, just as they would if they owned a Red Paddle Co board.”

    Each event is free to the public, and will feature a wide range of Red Paddle Co boards, including beginner boards, yoga boards, touring boards and racing boards. The Demo Events will also feature the 22-foot-long, four-person, Red Dragon Race Board. Attendees will be encouraged to round up three friends and to take the Red Dragon Race Board out for a spin. In addition, anyone that signs up for their local demo tour stop will automatically be entered into a contest to win an all expenses paid trip to the Dragon World Series Championship in Barbados from Oct. 28-30, 2017.

    See the dates and tour stops HERE

    About Red Paddle Co:

    Red Paddle Co operates on two, basic brand philosophies: riding an inflatable paddleboard shouldn’t be a compromise and each paddleboard board should deliver an authentic experience. Founded in 2008, with a background in pro watersports competition, Red Paddle Co makes products that even the experts love. You can take your Red Paddle Co board anywhere, which means that you’re free to…EXPLORE YOUR WORLD.

    The Fusion STEREOACTIVE is the first purpose-built portable watersports stereo system designed for the challenges of life on the water, engineered for year round adventure on and off the water and tuned to deliver crystal clear audio that enhances any activity.



    Sales Rep: Kristin Thomas -

  • 04 May 2017 by SUPIA Member Spotlight



    Designed for Standup whitewater and moving water.

    Allows user to be able to reach the release toggle to safety detach from your board when under load.

    Watch how this new simple quick release belt for SUP can be attached to the mti VIBE (or PFDs that have loops).

    MSRP $24.95 
    Available in stores & online NOW!

  • 01 May 2017 by SUPIA Member Spotlight



 , the online marketplace for new, closeout and overstock SUP, Surfboards, Kiteboards and accessories for pickup at local shops has launched! Since its launch in 2013, has successfully matched consumers and local bike shops and will so the same for the SUP / Surf industry.


    Just like their sister site does - provides consumers a breakout way to find the best deals at local shops and offers dealers and manufacturers a new and better way to expose their inventory to a wide audience.


    Consumers go online and search deals and specifications on boards or accessories that they are interested in. Shops list new, closeout, demo & discounted boards & accessories to reach their local customers as well as a national audience. All sales are made through / in the shops to ensure fit, knowledge and relationship building.

  is a great platform for buyers, shops, manufacturers and distributors. The shops get to expose their slow moving, closeout or overstock inventory at prices that entice customers into their store. Manufacturers get to expose the inventory hidden in the warehouse and support their dealer base. Customers get a first look at deals they might not otherwise see and they can pick up their board at their local store.

  is committed to the brick and mortar dealer model. Shops pay a nominal subscription fee to join and we do the marketing for them. does not facilitate any sales or charge any after sale fees. We drive customers to local retailers where all sales are transacted by the shop.  The shops not only have the ability to move their inventory but they also enjoy the add-on sales and building direct relationships with customers for future business.


    Dealers simply snap up to 5 actual photos of a board or accessory for sale and quickly upload their inventory via mobile or desktop device. With a few minutes effort, inventory on sale can be presented to thousands of consumers that the shop may not otherwise reach.


    Shops interested in exposing their new, slow moving and closeout inventories can sign up here. Industry brands interested in knowing more about advertising opportunities and Manufacturer listings can email

  • 21 Apr 2017 by SUPIA Member Spotlight


    Interview by Rebecca Parsons / SUP the Mag


    Paddlefish Sports, located in stunning Whitefish Montana, is a little shop with big stoke. Despite being far from the ocean, this landlocked state is a paddling paradise home to breathtaking lakes, rivers, and reservoirs, riddled with paddling opportunities for all skill-levels. The outdoor adventure company offers rentals, lessons and clinics to give paddlers the base they need before setting off on their own adventure. Owners Sonny and Kim Schierl are well versed in the local area and they’re more than willing to share their insight into the paddling playground with visitors. Here, Kim fills us in about the types of lessons Paddlefish offers, its fleet of boards and her recommendations for the best places to paddle in the area.

    Tell us about the history of the shop.

    Paddlefish Sports is Whitefish’s original standup paddle board pro shop & Northwest Montana’s only SUP-specific shop. Starting with a six-board fleet in April 2012, we’ve grown to have around forty boards in our rental fleet. It’s been very fulfilling to collaborate with several local businesses to enable them to offer paddleboards for rent as well. We enjoy opportunities to create adventures, assist in setting and meeting goals, and encourage experiences that someone may not have.










    What makes Whitefish an ideal place for SUP? 

    We are rich in water resources here—there’s an abundance of lakes, reservoirs and rivers less than an hour’s drive from town. Beautiful, crystal clear water and stellar scenery in every direction. The rivers range from mild to wild and the lakes from quite small to the epic Flathead Lake and iconic Lake McDonald.

    Tell us about some of the locations you frequent?  

    There are several good maps for the local waterways available at local fly shops and rafting places. One of our go-to guidebooks is the Flathead National Forest Three Forks of the Flathead Wild & Scenic River Float Guide from the USDA Forest Service. We suggest picking up a copy of one of these excellent guides for yourself and start planning your adventure!













     What does your client base look like?

    Our customer base is about 80 percent beginners & tourists, and 20 percent experienced regulars/locals. More than 2.5 million people visit Glacier National Park each year and many of them will also come to Whitefish, as it’s less than 30 miles away.

    What kinds of lessons/tours do you offer? 

    We offer ACA-, WPA- and PaddleFit-certified SUP instruction on an individual or group basis, Yoga On Board and Pilates On Board sessions. Also watch for SUP fitness workouts, races and fun casual group paddles. We also host clinics, such as a whitewater skills clinic with Brittany Parker & Natali Zollinger of RVR2RVR. For the future, we are considering hosting an expedition-focused clinic and also looking at a SUP-yoga based clinic. We’ve also been known to occasionally head out for full moon paddles.

    Are you open year-round? 

    The rental shop is open Memorial Day to Labor Day. In the off season, we still paddle as much as possible, even though it’s winter. Fall here is especially beautiful and there’s very little tourist traffic to contend with; it’s like you’ve got Glacier Park all to yourself.
















     What kind of boards do you sell?

    We sell Fanatic, Glide, Riviera, BOGA, Rogue, YOLO, & Red Paddle Company boards. We sell QuickBlade Paddles and also carry NRS & ION products.

    What has been the most rewarding part about running the shop?

    The smiles!  Having a positive impact on people and leaving them with a good first impression of the sport so that they look forward to doing it again and again!

    And the sense of community. We have met and become friends with some wonderful people through the sport of SUP. We’re grateful for those connections, and really can’t imagine life any other way.

    Photos courtesy of Paddlefish Sports.

  • 20 Apr 2017 by Wetsuit Wearhouse



    100 roof-mounted solar panels to produce 100% of electrical needs.

    Williamsport, Md. (Apr. 20, 2017) - Wetsuit Wearhouse, the largest wetsuit specialty shop in the world, has completed the rooftop solar array at their headquarters in Williamsport, Maryland. With several years of planning and energy efficiency projects, the company has reached their goal of energy self-sufficiency.

    “Being environmentally conscious has always been part of our mission,” said Chris Moleskie, Founder, President & CEO of Wetsuit . “As a distribution center, all cardboard is reused or recycled, plastic hangers are bundled and taken by the tractor trailer load for recycling, and we even found a company that dismantles and recycles k-cups. Anything we can do to minimize the impact on landfills.” He also said each employee has a recycling receptacle at their desk.

    The solar array at Wetsuit Wearhouse was another stride in their environmentally-friendly workplace. After thinking about the big picture, studying their electrical consumption, and discussing tax incentives, Millennium 3 Energy of Hagerstown, Maryland was selected to install the panels. “I’ve always admired the forward thinking mentality of Chris and the Wetsuit Wearhouse team, always making energy efficiency a priority,” said Phil Kelly, owner of Millennium 3 Energy. “The array we installed consists of 100 panels that produce approximately 36,095 kilowatt-hours of electricity per year, which will provide all their kilowatt hours.” Mr. Kelly noted that a number of businesses in the area are enjoying the benefits of getting their power from the sun.

    “Our solar project was made possible by generous tax incentives from the state and federal government,” Mr. Moleskie explained. “We were one of three recipients in Washington County, Maryland to receive the USDA REAP Grant, with the help of our solar contractor, Millennium 3 Energy.” The U.S. Department of Agriculture's Renewable Energy for America Program (REAP) provides grants to agricultural operations and small businesses in rural areas for renewable energy projects. In 2015, the USDA allocated $63 million to alternative-energy projects, including solar, wind, and hydropower.

    In addition to the solar array and their recycling program, Wetsuit Wearhouse has upgraded to motion-sensed LED lighting to reduce power consumption, which cut their electricity consumption by one-third, and replaced the HVAC boiler with high efficiency heat pumps.


    About Wetsuit Wearhouse

    Established in 2002 to provide a one-stop shop for all types of wetsuits, Wetsuit Wearhouse offers a selection of specialized suits for all sports including surfing, wakeboarding, waterskiing, kayaking, SCUBA Diving, triathlons, pool rehabilitation and more. Visit to learn more.

    About Millennium 3 Energy

    The mission of Millennium 3 Energy is to be the premier energy solutions advisory and installation company in the Cumberland Valley and surrounding areas with quality workmanship, fair pricing, and exceptional customer service. Learn more by visiting

  • 03 Apr 2017 by Sasha Unruh


    April 3, 2017 - After almost 25 years in the surf and SUP and paddle industry Bob Long is going to retire and has decided to put West Coast Paddle Sports up for sale.  Bob would like to pass the reigns on to the next generation of paddlers to mind the shop. However, with this sale Bob also wants to offer an apprenticeship for the buyer. He wants to do his part to help the next owner to be as successful as he has been. West Coast Paddle Sports is located in one of the most heavily trafficked areas of San Diego with easy access to both Mission and San Diego Bays, this shop has been and still remains one of the most sought after facilities and has become known as the place that caters to all paddlers and has all the boards, paddles and gear they need. At over 1800 square feet with 16 foot ceilings in a warehouse setting, West Coast Paddle Sports offers the finest boards and paddles from the leaders in the SUP, Outrigger and Prone industry. The shop includes a workspace for customizing paddles and deck pads and making sure all customers needs can be handled in a clean professional environment. With all this square footage West Coast Paddle Sports has plenty of room for packing and shipping as well. West Coast Paddle Sports has become a destination for group gatherings and can also offer space for after paddle get togethers such as meetings, video screenings and guest lecturers.

    If you are interested in more information regarding purchasing West Coast Paddle Sports please go to the following link.

    West Coast Paddle Sports Sale listing 

    or contact Bob and Sasha at West Coast Paddle Sports


    4360 Morena Blvd Suite 130

    San Diego, CA 92117


    Sasha Unruh


  • 28 Mar 2017 by SUPIA Member Spotlight

    Heart and Soul:  The Story Behind Downunder


    Hi, I’m Kim Hawkins, owner of Downunder Kayaks, SUP’s, and Surf Shop…

    . . . a business dedicated to fun on the water for people of all ages, abilities and walks of life.

    Raised in New Zealand, I LOVE the water, being creative and having a good time.  When my kids were young teens, I got the opportunity to take over a small boutique with a few kayaks in Rowayton, CT, called Below Deck.  It’s grown to two stores, one year round in the neighboring town of Westport.  We laugh that these surf shops are successful in an area with no surf!  Yet they are, and I think the secret is the passion – the love for being outdoors, the ‘surfer’ mindset and lifestyle.  The experience you get when you visit Downunder is laid back, easy going, no worries.

    In season, we offer SUP and kayak rentals, instruction, guided tours, kids camps, birthday parties, corporate outings, clambakes, SUP yoga, meditation, Sup with your Pup classes, and fitness programs. We sponsor the annual Stand Up For Veterans Charity Event and co-sponsor the annual Soundsurfer Waterman’s Challenge. We host certification courses such as PaddleFit and ASI. We are greatly involved with the community, and have a strong passion for veterans and first responders, offering them a discounted rate on all services. We cater to several off-site venues for private events, as well.

    Both locations also have a boutique with clothing and apparel, water toys, footwear, jewelry, and accessories, boogie boards, and skim boards. Our Westport location carries hard goods that include paddle boards, kayaks, surfboards, wetsuits, and all the gear that goes with them.

    My kids and husband have all been involved in the business over the years.  For me it’s all about family and friends, and empowering them through on-water activities – and in true ‘kiwi’ fashion, everyone is considered family :)

    Both of Downunder’s locations are on flat-water rivers that lead out to the protected Long Island Sound – gorgeous tidal waterways, estuaries, islands – the area is truly magical.  Patrons can be as daring as they want – learn tricks, try yoga, take a fitness class, train to race.  Or simply relax and paddle leisurely, take a tour, meditate.


    The Downunder Mission Is To Have a Good Time

    It’s all about enjoying your experience on the water and feeling good about yourself.  We provide the tools, make sure you’re safe and prepared. We make it easy so that you can be successful.  Kids from 3yrs to 80+ are totally capable and welcome.  Downunder promises that a visit will enrich, enliven, refresh, and rejuvenate. You’ll feel like you’re on vacation and will want to come back for more.


    Downunder is committed to the environment and its caretakers and to a way of life that reflects our passions and beliefs, our concerns and convictions. We want to make the water accessible for everyone, particularly those with disabilities or special needs. We are here to make a difference.


    Learn more about us by visiting

    Westport, CT







    Rowayton, CT  

  • 28 Mar 2017 by SUPIA Member Spotlight


    In addition to Lake Powell Paddleboards, we own a national graphics business called TruckSkin. We specialize in large scale graphics for the SUP industry including vehicle wraps, retail store windows, wall graphics, flags, banners and more. All our work is custom so you can use your own logos and images! We have been in business for 17 years and work in all 50 states. Use your van as a billboard to promote your shop or products. We also offer view-through-window graphics that get attention! We also print t-shirts, business cards, and other business products. Contact us for free quotes-Email or call us at 616-648-6993.



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