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Member Announcements / Spotlight

  • 01 May 2017 by SUPIA Member Spotlight



 , the online marketplace for new, closeout and overstock SUP, Surfboards, Kiteboards and accessories for pickup at local shops has launched! Since its launch in 2013, has successfully matched consumers and local bike shops and will so the same for the SUP / Surf industry.


    Just like their sister site does - provides consumers a breakout way to find the best deals at local shops and offers dealers and manufacturers a new and better way to expose their inventory to a wide audience.


    Consumers go online and search deals and specifications on boards or accessories that they are interested in. Shops list new, closeout, demo & discounted boards & accessories to reach their local customers as well as a national audience. All sales are made through / in the shops to ensure fit, knowledge and relationship building.

  is a great platform for buyers, shops, manufacturers and distributors. The shops get to expose their slow moving, closeout or overstock inventory at prices that entice customers into their store. Manufacturers get to expose the inventory hidden in the warehouse and support their dealer base. Customers get a first look at deals they might not otherwise see and they can pick up their board at their local store.

  is committed to the brick and mortar dealer model. Shops pay a nominal subscription fee to join and we do the marketing for them. does not facilitate any sales or charge any after sale fees. We drive customers to local retailers where all sales are transacted by the shop.  The shops not only have the ability to move their inventory but they also enjoy the add-on sales and building direct relationships with customers for future business.


    Dealers simply snap up to 5 actual photos of a board or accessory for sale and quickly upload their inventory via mobile or desktop device. With a few minutes effort, inventory on sale can be presented to thousands of consumers that the shop may not otherwise reach.


    Shops interested in exposing their new, slow moving and closeout inventories can sign up here. Industry brands interested in knowing more about advertising opportunities and Manufacturer listings can email

  • 21 Apr 2017 by SUPIA Member Spotlight


    Interview by Rebecca Parsons / SUP the Mag


    Paddlefish Sports, located in stunning Whitefish Montana, is a little shop with big stoke. Despite being far from the ocean, this landlocked state is a paddling paradise home to breathtaking lakes, rivers, and reservoirs, riddled with paddling opportunities for all skill-levels. The outdoor adventure company offers rentals, lessons and clinics to give paddlers the base they need before setting off on their own adventure. Owners Sonny and Kim Schierl are well versed in the local area and they’re more than willing to share their insight into the paddling playground with visitors. Here, Kim fills us in about the types of lessons Paddlefish offers, its fleet of boards and her recommendations for the best places to paddle in the area.

    Tell us about the history of the shop.

    Paddlefish Sports is Whitefish’s original standup paddle board pro shop & Northwest Montana’s only SUP-specific shop. Starting with a six-board fleet in April 2012, we’ve grown to have around forty boards in our rental fleet. It’s been very fulfilling to collaborate with several local businesses to enable them to offer paddleboards for rent as well. We enjoy opportunities to create adventures, assist in setting and meeting goals, and encourage experiences that someone may not have.










    What makes Whitefish an ideal place for SUP? 

    We are rich in water resources here—there’s an abundance of lakes, reservoirs and rivers less than an hour’s drive from town. Beautiful, crystal clear water and stellar scenery in every direction. The rivers range from mild to wild and the lakes from quite small to the epic Flathead Lake and iconic Lake McDonald.

    Tell us about some of the locations you frequent?  

    There are several good maps for the local waterways available at local fly shops and rafting places. One of our go-to guidebooks is the Flathead National Forest Three Forks of the Flathead Wild & Scenic River Float Guide from the USDA Forest Service. We suggest picking up a copy of one of these excellent guides for yourself and start planning your adventure!













     What does your client base look like?

    Our customer base is about 80 percent beginners & tourists, and 20 percent experienced regulars/locals. More than 2.5 million people visit Glacier National Park each year and many of them will also come to Whitefish, as it’s less than 30 miles away.

    What kinds of lessons/tours do you offer? 

    We offer ACA-, WPA- and PaddleFit-certified SUP instruction on an individual or group basis, Yoga On Board and Pilates On Board sessions. Also watch for SUP fitness workouts, races and fun casual group paddles. We also host clinics, such as a whitewater skills clinic with Brittany Parker & Natali Zollinger of RVR2RVR. For the future, we are considering hosting an expedition-focused clinic and also looking at a SUP-yoga based clinic. We’ve also been known to occasionally head out for full moon paddles.

    Are you open year-round? 

    The rental shop is open Memorial Day to Labor Day. In the off season, we still paddle as much as possible, even though it’s winter. Fall here is especially beautiful and there’s very little tourist traffic to contend with; it’s like you’ve got Glacier Park all to yourself.
















     What kind of boards do you sell?

    We sell Fanatic, Glide, Riviera, BOGA, Rogue, YOLO, & Red Paddle Company boards. We sell QuickBlade Paddles and also carry NRS & ION products.

    What has been the most rewarding part about running the shop?

    The smiles!  Having a positive impact on people and leaving them with a good first impression of the sport so that they look forward to doing it again and again!

    And the sense of community. We have met and become friends with some wonderful people through the sport of SUP. We’re grateful for those connections, and really can’t imagine life any other way.

    Photos courtesy of Paddlefish Sports.

  • 20 Apr 2017 by Wetsuit Wearhouse



    100 roof-mounted solar panels to produce 100% of electrical needs.

    Williamsport, Md. (Apr. 20, 2017) - Wetsuit Wearhouse, the largest wetsuit specialty shop in the world, has completed the rooftop solar array at their headquarters in Williamsport, Maryland. With several years of planning and energy efficiency projects, the company has reached their goal of energy self-sufficiency.

    “Being environmentally conscious has always been part of our mission,” said Chris Moleskie, Founder, President & CEO of Wetsuit . “As a distribution center, all cardboard is reused or recycled, plastic hangers are bundled and taken by the tractor trailer load for recycling, and we even found a company that dismantles and recycles k-cups. Anything we can do to minimize the impact on landfills.” He also said each employee has a recycling receptacle at their desk.

    The solar array at Wetsuit Wearhouse was another stride in their environmentally-friendly workplace. After thinking about the big picture, studying their electrical consumption, and discussing tax incentives, Millennium 3 Energy of Hagerstown, Maryland was selected to install the panels. “I’ve always admired the forward thinking mentality of Chris and the Wetsuit Wearhouse team, always making energy efficiency a priority,” said Phil Kelly, owner of Millennium 3 Energy. “The array we installed consists of 100 panels that produce approximately 36,095 kilowatt-hours of electricity per year, which will provide all their kilowatt hours.” Mr. Kelly noted that a number of businesses in the area are enjoying the benefits of getting their power from the sun.

    “Our solar project was made possible by generous tax incentives from the state and federal government,” Mr. Moleskie explained. “We were one of three recipients in Washington County, Maryland to receive the USDA REAP Grant, with the help of our solar contractor, Millennium 3 Energy.” The U.S. Department of Agriculture's Renewable Energy for America Program (REAP) provides grants to agricultural operations and small businesses in rural areas for renewable energy projects. In 2015, the USDA allocated $63 million to alternative-energy projects, including solar, wind, and hydropower.

    In addition to the solar array and their recycling program, Wetsuit Wearhouse has upgraded to motion-sensed LED lighting to reduce power consumption, which cut their electricity consumption by one-third, and replaced the HVAC boiler with high efficiency heat pumps.


    About Wetsuit Wearhouse

    Established in 2002 to provide a one-stop shop for all types of wetsuits, Wetsuit Wearhouse offers a selection of specialized suits for all sports including surfing, wakeboarding, waterskiing, kayaking, SCUBA Diving, triathlons, pool rehabilitation and more. Visit to learn more.

    About Millennium 3 Energy

    The mission of Millennium 3 Energy is to be the premier energy solutions advisory and installation company in the Cumberland Valley and surrounding areas with quality workmanship, fair pricing, and exceptional customer service. Learn more by visiting

  • 03 Apr 2017 by Sasha Unruh


    April 3, 2017 - After almost 25 years in the surf and SUP and paddle industry Bob Long is going to retire and has decided to put West Coast Paddle Sports up for sale.  Bob would like to pass the reigns on to the next generation of paddlers to mind the shop. However, with this sale Bob also wants to offer an apprenticeship for the buyer. He wants to do his part to help the next owner to be as successful as he has been. West Coast Paddle Sports is located in one of the most heavily trafficked areas of San Diego with easy access to both Mission and San Diego Bays, this shop has been and still remains one of the most sought after facilities and has become known as the place that caters to all paddlers and has all the boards, paddles and gear they need. At over 1800 square feet with 16 foot ceilings in a warehouse setting, West Coast Paddle Sports offers the finest boards and paddles from the leaders in the SUP, Outrigger and Prone industry. The shop includes a workspace for customizing paddles and deck pads and making sure all customers needs can be handled in a clean professional environment. With all this square footage West Coast Paddle Sports has plenty of room for packing and shipping as well. West Coast Paddle Sports has become a destination for group gatherings and can also offer space for after paddle get togethers such as meetings, video screenings and guest lecturers.

    If you are interested in more information regarding purchasing West Coast Paddle Sports please go to the following link.

    West Coast Paddle Sports Sale listing 

    or contact Bob and Sasha at West Coast Paddle Sports


    4360 Morena Blvd Suite 130

    San Diego, CA 92117


    Sasha Unruh