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Member Announcements / Spotlight

  • 16 May 2017 by SUPIA Member Spotlight





    VANCOUVER, British Columbia - Red Paddle Co, the world’s most popular inflatable stand up paddle board brand, is giving consumers across North America the opportunity to put its boards to the test during the 2017 Summer Demo Tour. Paddlers can also try their hands at testing out the tour’s co-sponsor FUSION’s STEREOACTIVE. The 42-stop tour will kick off on May 12th, 2017 in Seattle, WA.

    Red Paddle Co’s team will travel to tour stops across North America to encourage local community members, beginner paddlers, and seasoned experts, to get out on the water and sample boards. Red Paddle Co will provide a wide range of boards for people to try at each stop, in an effort to connect consumers and future paddlers with their local dealers and to create an unforgettable paddling experience.

    “We know that spending time on Red Paddle Co boards in the water is the single best tactic in influencing consumer purchasing decisions,” said Andrew Meakin, North American Marketing Manager “Through this tour, we’ll give customers the opportunity to appreciate the high quality, ease of use and packability of our inflatable boards in the field, just as they would if they owned a Red Paddle Co board.”

    Each event is free to the public, and will feature a wide range of Red Paddle Co boards, including beginner boards, yoga boards, touring boards and racing boards. The Demo Events will also feature the 22-foot-long, four-person, Red Dragon Race Board. Attendees will be encouraged to round up three friends and to take the Red Dragon Race Board out for a spin. In addition, anyone that signs up for their local demo tour stop will automatically be entered into a contest to win an all expenses paid trip to the Dragon World Series Championship in Barbados from Oct. 28-30, 2017.

    See the dates and tour stops HERE

    About Red Paddle Co:

    Red Paddle Co operates on two, basic brand philosophies: riding an inflatable paddleboard shouldn’t be a compromise and each paddleboard board should deliver an authentic experience. Founded in 2008, with a background in pro watersports competition, Red Paddle Co makes products that even the experts love. You can take your Red Paddle Co board anywhere, which means that you’re free to…EXPLORE YOUR WORLD.

    The Fusion STEREOACTIVE is the first purpose-built portable watersports stereo system designed for the challenges of life on the water, engineered for year round adventure on and off the water and tuned to deliver crystal clear audio that enhances any activity.



    Sales Rep: Kristin Thomas -

  • 04 May 2017 by SUPIA Member Spotlight



    Designed for Standup whitewater and moving water.

    Allows user to be able to reach the release toggle to safety detach from your board when under load.

    Watch how this new simple quick release belt for SUP can be attached to the mti VIBE (or PFDs that have loops).

    MSRP $24.95 
    Available in stores & online NOW!

  • 01 May 2017 by SUPIA Member Spotlight



 , the online marketplace for new, closeout and overstock SUP, Surfboards, Kiteboards and accessories for pickup at local shops has launched! Since its launch in 2013, has successfully matched consumers and local bike shops and will so the same for the SUP / Surf industry.


    Just like their sister site does - provides consumers a breakout way to find the best deals at local shops and offers dealers and manufacturers a new and better way to expose their inventory to a wide audience.


    Consumers go online and search deals and specifications on boards or accessories that they are interested in. Shops list new, closeout, demo & discounted boards & accessories to reach their local customers as well as a national audience. All sales are made through / in the shops to ensure fit, knowledge and relationship building.

  is a great platform for buyers, shops, manufacturers and distributors. The shops get to expose their slow moving, closeout or overstock inventory at prices that entice customers into their store. Manufacturers get to expose the inventory hidden in the warehouse and support their dealer base. Customers get a first look at deals they might not otherwise see and they can pick up their board at their local store.

  is committed to the brick and mortar dealer model. Shops pay a nominal subscription fee to join and we do the marketing for them. does not facilitate any sales or charge any after sale fees. We drive customers to local retailers where all sales are transacted by the shop.  The shops not only have the ability to move their inventory but they also enjoy the add-on sales and building direct relationships with customers for future business.


    Dealers simply snap up to 5 actual photos of a board or accessory for sale and quickly upload their inventory via mobile or desktop device. With a few minutes effort, inventory on sale can be presented to thousands of consumers that the shop may not otherwise reach.


    Shops interested in exposing their new, slow moving and closeout inventories can sign up here. Industry brands interested in knowing more about advertising opportunities and Manufacturer listings can email