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Member Announcements / Spotlight

  • 27 Sep 2018 by Dave Boehne



    Dana Point, CA (September 25, 2018)— Infinity SUP, one of the leading manufacturers of high-performance SUP Designs in both race and surf, is pleased to announce the new appointment of Brent Ackland as Infinity SUP Regional Sales Manager for Eastern/Central USA.  Ackland has a long history in the SUP industry.  He was the founder of Northern SUP, a multi faceted SUP company which offers retails sales, lessons, classes and social programming.  He is also the Director of Education for PaddleFit.


    “Brent is a great fit for this position. I have known Brent for many years and have seen the success he built in growing the SUP community.  We are excited to have him joining our team,” said Dave Boehne, CEO Shred & Speed MFG Co. / Co-owner of Infinity SUP.  “I am confident that Brent’s experience, knowledge, and passion for the industry will play a big role in our growth in performance SUP products, strengthening customer relationships as well as expanding our national sales support coverage.”


    Brent is very familiar with the Infinity SUP product line as his most recent position is the Director of Sales & Distribution for Infinity SUP Canada.


    “I am excited to be part of the SpeedFreaks team and Infinity SUP that is focused on continuously delivering the best products for the riders.  I look forward to working with dealers and clients and helping them find the best Infinity SUP solution that will fit their needs.”


    About Infinity SUP
    Dana Point is widely considered the SUP capital of the world and Infinity has been lucky enough to be in the mix since the beginning. Steve Boehne, founder of Infinity Surfboards was one of the very first shapers to offer SUP boards to the public in 2004.

    Infinity specializes in high end – high performance SUP designs for both Surf and Race. We do not make boards for fishing or boards for Yoga. That’s not what we do. We are here to make the most progressive and fastest boards on the water. Our passion lies in the process of making riders get better and reach their potential and find that podium all while having the most fun.

    Every board is designed in California by Steve and Dave Boehne true craftsmen and board building experience since 1960. We love what we do and it shows through our product and friends.

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    For further information please contact:

    Dave Boehne

    CEO Shred & Speed MFG Co. / Co-Owner Infinity SUP| 949-661-0578



    Brent Ackland

    Regional Sales Manager

    Infinity SUP / Shred & Speed MFG Co.| 705-718-2408


  • 10 Aug 2018 by David Lentz

    North Coast Paddleboarding is the only SUP guide service with permits to operate in Pictured Rocks National Lakeshore on Lake Superior and we're now offering a world class guided tour along the cliff lines at Pictured Rocks. Our goal is to not only offer lessons and tours to beginners and intermediate paddlers, but also to spread the word to the SUP industry and avid paddleboarders about this largely undiscovered SUP venue. Lake Superior is a dangerous body of water especially when accompanied by 100+ foot cliff lines that offer no access in or out of the water for miles so it is important to explore Pictured Rocks with a guide. We transport SUP's to remote beaches and then follow our groups with a support / safety vessel and take photographs along the way while carrying any provisions necessary for our guests. This project has been in the works for 2 years and we're now ready to share this exciting opportunity to SUP at Pictured Rocks with the world.

    Watch this video to see more about this great adventure!


  • 30 Jul 2018 by SUPIA Member Spotlight


    Bystandup journal

    Body Glove signs 


    Redondo Beach, Calif. – July 18, 2018 – Body Glove International, a leading watersports and outdoor active brand since 1953 has announced the signing of legendary athlete, speaker and philanthropist Chris Bertish as an official ambassador. The South African born Bertish holds numerous Guinness world standup paddling records while raising millions for charities around the world. He is also the subject of Standing Alone – The SUP Crossing, a new film to be released this fall which documents his 2017 solo, unsupported SUP journey across the Atlantic Ocean. 

    Chris Bertish Photo by Craig Kolesky @

    Bertish will make his Body Glove debut in the Body Glove booth at the Outdoor Retailer Show, July 23-26 in Denver, Colorado.
    “We are thrilled to welcome Chris to the Body Glove team. He is a remarkable athlete, and clearly his accomplishments are unparalleled. His passion for SUP and “all things water” fits so well with our brand direction. We look forward to working closely with Chris as we continue to advance our product development and technologies, while also supporting the community and sport through our partnership together,” said Peter Maule, Body Glove’s Senior Vice President, Sports and Active. 

    “We are incredibly pleased and proud to welcome Chris to the Body Glove family. His athletic and charitable achievements, combined with his inspirational love of All Things Water, fit perfectly with what we’re all about as a brand,” said John Chenciner, of Body Glove’s Footwear and Inflatable Watersports division.
    Bertish will be signing posters at the Body Glove Outdoor Retailer booth 31007-UL throughout the week

    About Body Glove International

    While 65 years have passed since Bill and Bob Meistrell founded Body Glove, the company still embodies their ambitious spirit of innovation through water sports adventure. Inspired by their legacy, and backed by over 6 decades of quality, Body Glove continues to develop innovative products to enhance your comfort, safety, and fun both in and out of the water. Today, Body Glove remains true to its heritage while evolving to meet the aspirations of the next generation of outdoor lifestyle enthusiasts and adventures.

  • 15 Jun 2018 by Kim Beaumont

    Downunder Kayaks SUPs & Surf Shop is a water sports business in CT with two on-water locations on safe rivers leading out to Long Island Sound, local islands, estuaries and wild life sanctuaries. It also has a satellite operation at a local beach on Long Island Sound. It's the only full service business of it's kind in the region, offering paddle board and kayak retail, rental, classes, tours, camp, corporate and parties.  We also carry all the merchandise you'd expect in an upscale surf shop. Programs are offered at our location or offsite. Clients are as young as 3 years (in a double kayak with an adult), through seniors (80+), complete novices through serious racers. In New Zealand (or Aussie) the attitude is ‘no worries, she’ll be right mate, give it a go’. Downunder is all about empowering people, helping them be successful, and having a great time. We have found that most people love the water and want to get out on it. It’s a feel good activity and motivating. It changes your attitude. It’s a healthy and fun workout. And it doesn’t break the bank (unlike a trip to New Zealand!)

    I am selling Downunder this year, to pursue another career in CA.  It's a super successful business that is easily replicable - think satellite operations at marina's, yacht and beach clubs.  Fun business to run and own, I'm currently here in the summer, but take plenty of time off, and in CA in the winter.  The trick is having a great manager - mine is truly dedicated and comes with the business.  

  • 14 Jun 2018 by Gary Halpin




  • 05 May 2018 by Dan Van Dyck


    Highlights of this family-friendly event include a group “pink paddle out,” free lessons from professional paddle instructors, water yoga and live music 


    NEWPORT BEACH, Calif., March 12, 2018 – More than 1,000 breast cancer advocates and paddling enthusiasts will unite on Saturday, May 5, for the 7th Annual Standup for the Cure (SUFTC) fundraiser at Newport Dunes in Newport Beach, Calif.  All proceeds from the family-friendly event will benefit Susan G. Komen Orange County to support local breast health education, services and research. 



    Dan Van Dyck

    Standup for the Cure

    Executive Director

    Standup for the Cure
    Hanohano Ocean Challenge






  • 18 Apr 2018 by SUP Industry Association

    World's Largest Paddle Festival Attracts Global Sponsor

    The Quiksilver Waterman Carolina Cup, Wrightsville Beach, NC – Aerial Images ILM

    WRIGHTSVILLE BEACH, NORTH CAROLINA, USA – The Carolina Cup, the world’s largest festival combining paddle races, clinics, product displays, and entertainment has attracted the support of Quiksilver Waterman as title sponsor.


    “We are honored to have them on board and this is a great match,” said Mark Schmidt, Race Director. “The Carolina Cup is a preeminent international paddle race festival, and Quiksilver is a global provider of exceptional products to the paddle and watersports community.”


    The 8th annual Quiksilver Waterman Carolina Cup will draw thousands of spectators and more than 1,000 event participants. Races, clinics, expos, entertainment, and festivities will be in Wrightsville Beach, April 18-22, 2018. All races will begin and end at Blockade Runner Beach Resort, official resort of the Carolina Cup.


    "We are stoked to be a part of this great event," said Pat Fraley, Division Manager of Quiksilver Waterman. “This year we’re launching our new line of performance apparel and technical paddle gear designed to be worn in and around the water. Supporting the Carolina Cup is a great way to showcase these new products over five days of fun and epic paddling competition.”


    Annabel Anderson of New Zealand, the fastest and top-ranked woman in the world, captured the past five Carolina Cup titles in the elite women’s division. Titouan Puyo of New Caledonia, France, ranked second in the world in the men’s division, is on a two-year winning streak in the Graveyard Race elite championship.


    Returning races on the 2018 schedule include:


    •The Graveyard, a grueling 13.2-mile ocean and flatwater race for the elite and professional paddleboard racers; 

    •The Money Island Open, a 6.5-mile flatwater race designed for the intermediate to advanced paddler; 

    •The Harbor Island Recreational, a 3.5-mile flatwater race for first-time to intermediate paddleboarders;

    •The popular Kids Race for children 7 to 14. 


    New to the race schedule in 2018:


    •The Longboat Graveyard, a 13.2-mile race exclusively for Elite OC-1, OC-2, Surfski and Double-Ski. 

    Annabel Anderson, Five-Time Graveyard Race Champion

    “As Quiksilver approaches our 50th anniversary in 2019, we’re celebrating generations of people, products, and experiences that contributed to what boardriding is today and what it will become tomorrow,” said Jake Martin, Director of Marketing. “We are celebrating years of adventure, discovery, and pushing the boundaries. The heritage of paddle sports and Quiksilver Waterman are important chapters in boardriding history, a heritage exemplified by the Carolina Cup.”


    Organized by the Wrightsville Beach Paddle Club, affiliated with the newly formed Paddle League, and sanctioned by the World Paddle Association (WPA), the Cup will attract paddlers from over 20 countries and virtually every state in the nation. Competitors include Olympians, world-record holders, champions, professionals, amateurs, and first-time paddlers. The Carolina Cup is the first race of 2018 on the WPA World SUP Tour, and the second race of the season on the Paddle League World Tour.


    According to Fraley, the Quiksilver Waterman Collection is inspired by the ocean and cultivated from the company’s deep boardriding roots. The Collection is a premium line of sportswear and performance apparel for men seeking quality clothing with a classic, outdoor aesthetic. Roxy, a member of the Quiksilver family, is the women’s surf, snowboard, fitness and lifestyle brand.


    A strong advocate for clean water and a healthy coast, North Carolina Coastal Federation is the designated charity for the Carolina Cup.

    Private equity firm Monomoy Capital Partners acquired West Marine, the previous title sponsor for the Carolina Cup.


    Race information and registration




    Media archive and photos



    Mark Schmidt
    Race Director
    Wrightsville Beach Paddle Club
    P: 910-620-1835


    Pat Fraley
    Division Manager
    Quiksilver Waterman Collection
    P: 714-889-4214

  • 22 Mar 2018 by SUPIA Member Spotlight

    March 18, 2018, Hirtshals, Denmark – Entering the icy waters at 1 AM with his Naish Maliko 14’0”, Casper Steinfath set off for redemption with the Viking Crossing 2.0.

    After his first attempt in February 2017, completing the Viking Crossing is considered the greatest accomplishment for the four time ISA World Champion. He became the first in the world to paddle 147 kilometers (91.3 miles) across the Skagerrak Strait between Denmark and Norway. Three days after his body is still broken down..


    Casper walks like an old man his arms are dead and his legs hurt. In fact his whole body hurts.

    But the 24-year-old Danish Viking Casper Steinfath is happy, proud and powered up with long-lasting dopamine after he wrote history Sunday evening when he finally put his feet on Norwegian soil after 18 hours and 30 minutes of paddling from Hirtshals in Denmark to Kristiansand in Norway on his Naish Maliko.

    “Crossing the wild Skagerrak as the first person ever on a SUP is something I am very proud of. It definitely took everything out of me to fulfill this dream of mine. But it feels really nice to be back home in Cold Hawaii again reflecting over the journey with family and friends,” said Casper, safely back in Cold Hawaii three days after the trip.

    Live on TV2 NEWS
    Casper spent the days after Viking Crossing 2.0 to talk to more than 20 Danish and Norwegian tv-stations, radio programs and newspapers. He was all over the news in Denmark and Norway and Danish TV2 News sent live from the trip.

    “Right now my body is fully broken down. I feel like just laying in bed for the rest of the week and revisiting my dreams and how magical and intense this crossing over Skagerrak was. I’m pretty sure I will remember both the pain and joy from this Viking Crossing for the rest of my life,” says Casper.

    “I could not have accomplished this dream of mine without the help of a bunch of friends, family, and sponsors. I am beyond grateful for the belief and support all the way around. This achievement belongs not to me. It belongs to everyone that had a stake in dreaming this dream,” he adds.

    Casper: We can push ourselves further than we think.
    Casper became the first paddler in the world to cross the ice cold ocean called Skagerrak. The 24-year-old Dane underlined that he is a paddler with many talents. In September last year, he won his fourth ISA World Champion title in the 200-meter sprint. This Sunday he added another 146 kilometers and 800 meters to the distance.

    “I now firmly believe it is not the actual destination that counts. It is the process in which we as humans work to reach our dreams and goals. This is the interesting part. We, humans, are able to push ourselves so much further both physically and mentally than we dare think. Crossing Skagerrak showed me this,” says Casper.

    The first chapter of the Danish fairytale was written in the freezing cold darkness at a beach north of Hirtshals. At 1:20am he gently slid his Maliko into the cold water and took his first of 60,000 strokes followed by two boats with lifeguards, two navigators and media crew. The temperature shows minus-seven degrees celsius, the wind was 15-20 knots and small waves constantly tried to push him off the board.

    “My Camelbag is frozen”

    But after five hours alone in the dark, the sun suddenly said hello on the horizon. It was the most beautiful morning in many weeks in Denmark with a crystal blue sky, calm ocean, no wind and a warm sun that heated Casper’s cold body.

    But it was still cold and suddenly he called his crew from the VHF-radio.

    “The water in my Camelbag is frozen. I need warmer water.”

    Halfway through he could see the Norwegian coastal mountains and that boosted him and kept him going. But they only slowly came closer to the Danish Viking, and the last four hours were the worst hours on a surfboard in his entire life, he said.

    Little brother Peter talked him home
    He was in pain during the last 25 kilometers. His back hurt, he wasn’t able to bend his knees and his arms and shoulders were empty of power. The body was just closing down. He was close to quitting several times during the last 25 kilometers. But he kept on moving one stroke after another.

    With seven kilometers to go in the Kristiansand Bay, his little brother Peter Steinfath went into the RIB boat and talked his brother home to Pier 6 in Kristiansand Harbour to the waiting family and friends and the mandatory champagne shower.

    So where does Casper go from here, after accomplishing one of his biggest and most ambitious goals of his life.

    “Right now I just look forward to letting my body recover and my mind digest this wild Odyssey. Afterward, I am excited to train for my upcoming race season and to chase my 5th ISA World Championship and compete on the APP World Tour. But who knows, I don’t think I can resist challenging myself against Mother Nature on new wild projects in the future,” Casper says with a smile on his face.