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SUPIA 1st Annual East Coast Summit

06 Sep 2017 @ 9:00am EDT
07 Sep 2017 @ 8:00pm EDT
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SUPIA Member
05 Sep 2017
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05 Sep 2017
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Event Details


Free to All Businesses in the Stand Up Paddle Industry

Your RSVP is required and needed by September 5, 2017

**Register Today**


SUPIA Industry Edge is a two part Leadership Summit addressing the most pressing issues facing our Paddlesports Industry today. Together, as Industry Leaders, we will gather our collective knowledge to not only solve for these challenges, but also present solutions on how to thrive in today's new retail environment. Both Retail and Manufacturer attendees will leave with proven, needle moving strategies they can implement immediately.

Thanks to our partner, Surf Expo, this special education/networking event is completely FREE to both SUPIA Members and Non-Members.

As your Industry Association, we want to help build collaborative dialogue. By taking a leadership role in addressing these issues, Retailers and Manufacturers can not only improve their individual businesses, but also help strengthen the SUP industry as a whole.

SUPIA Members and Non-Members...All welcomed and encouraged to attend!



Schedule of Events:

SUPIA Industry Edge in Partnership with Surf Expo


Day 1: Wednesday, September 6th, 2017

Location: Surf Expo Demo Day at Turkey Lake, Orlando, FL

  • 9:00-9:30AM    Continental Breakfast and General Networking
  • 9:30-9:45AM     Welcome
  • 9:45-10:30AM  “Retailer Edge” Presented by Sue Cooper, Owner of Lazy Dog Adventures and Author of Millionaire in Flip Flops

Join SUP business leader, Sue Cooper of Lazy Dog Adventures, and fellow industry peers in a candid discussion around the state of paddlesports retail and service. Sue will share a collection of proven tactics that will help your business not only survive, but thrive in today’s “new normal” of consumer buying behavior.


  • 10:30-11:30AM   Group "Retail Workshop" Discussion
  • 11:30AM-12:00PM   General Networking
  • 12:00-5:00PM   Surf Expo Demo Day (With SUP Ball at 3:00PM)

Supporting the Stand Up Paddle, Kayak & Canoe markets, Demo Day allows the retailer to ‘try it before you buy it’. The event gives manufacturers valuable face to face time with key retailers, and the opportunity to demo new boards, paddles and equipment and accessories.

  • 3:00-4:00PM    SUP Ball at Surf Expo Demo Day

SUP, It's not just fun and games...wait, it is! Whether you are a weekend warrior or a casual enthusiast, Stand Up Paddleboarding is a safe and fun activity for all! Join fellow Industry peers in a friendly game of "SUP Ball" during Surf Expo Demo Day and experience just how versatile the Stand Up Paddling lifestyle can be!

  • 7:00PM Optional Group Dinner Gathering at TBD. Dinner paid for by dining attendees. Email your RSVP to prior to September 5th to secure seating at this optional networking event. All welcomed!


Day 2: Thursday, September 7th, 2017

Location: Orange County Convention Center - Room S230C

  • 6:00-6:30PM    Light Appetizers/Cash Bar/General Networking
  • 6:30-7:30PM    Manufacturer and Retailer Roundtable Discussions

A practical, solution-oriented discussion to identify the primary challenges the SUP Industry is facing and how Manufacturers and Retailers can actively and collaboratively work together to best solve for these challenges.

  • 7:30-8:00PM    Breakout Themes and Next Steps









Optional SUPIA Educational Events (FREE):

Date/Time: Thursday, September 7th at 2:00-3:00PM

Location:  Surf Expo Paddle Lounge

Safety...It's our responsibility as paddlesport leaders to lead

Join Jim Emmons of the Water Sports Foundation and SUPIA representatives in a discussion about the growing concern of paddlesport causalities and how we, as an Industry, can help educate users and reduce these numbers.


Date/Time: Friday, September 8th at 2:00-3:00PM

Location:  Surf Expo Paddle Lounge

Growing SUP Through Lifestyle and Community 

Join a diverse group of Members from the Stand Up Paddle Industry Association as we share success stories from around the country on the continued explosion of SUP through consumer engagement and community. In this new age of retail, it is more important than ever to build connections. Hear how SUP businesses are creating a lifestyle that is keeping their customers coming back for more and how you can do the same!



Optional Networking Event (FREE):

Date/Time: Friday, September 8th, 2017 at 6:00PM

Location: Orange County Convention Center - Room S310

AWSI Industry Award Show

Join watersport industry peers in honoring the year’s best at the 2017 Association of Wind & Watersports Industries’ Annual Windsurf, Kiteboard, and SUP Athlete, Brand, and Retailer of the Year Awards Party. This high energy and always entertaining Award Show is free and open to all Surf Expo attendees.

Surf Expo Demo Day at Turkey Lake

Bill Fredrick Park
3401 South Hiawassee Road
Orlando, Florida 32835

**Click Here for Map Directions**














Surf Expo Show

Orange County Convention Center
South Halls A-B
9899 International Drive
Orlando, Florida 32819

**Click Here for Map Directions**


Show Hours
Thursday & Friday:  9am – 6pm
Saturday:  9am – 4pm

Sue Cooper
Owner, Lazy Dog Adventures
Author, Millionaire in Flip Flops
Key West, Florida

Millionaire in Flip Flops

Surf Expo Trade Show 2017

Demo Day: Wednesday, September, 6 2017
Summer Expo: Thursday, September 7 – Saturday, September 9 2017
Show Hours:  Thursday & Friday:  9am – 6pm, Saturday:  9am – 4pm


Surf Expo is produced in January and September in Orlando, Florida and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. The show features more than 2,300 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos. Average buyer and exhibitor turnout exceeds 28,650 attendees including retailers, exhibitors and media per show. Surf Expo is a TRADE ONLY EVENT and is not open to the public.
Surf Expo 2018 dates are January 25-27, 2018 and September 6-8, 2018.


Surf Expo is the Global Watersports and Beach/Lifestyle Tradeshow held twice annually in Orlando, Florida at the Orange County Convention Center. The show is the key marketplace for manufacturers and buyers in the surf, skate, SUP, wake, wind, kayak & canoe, swim, boutique, footwear, resort, coastal gift and souvenir industries.

The shows draw buyers from specialty stores, major resorts, cruise lines and beach rental companies from across the U.S., and more than 70 countries. Surf Expo features approximately, 2,400 booths of apparel and hard goods and a full line-up of special events, demos, fashion shows, seminars and annual award ceremonies.

Surf Expo is consistently awarded by the tradeshow industry, most recently the September 2015 show was named Fastest 50 for growth in exhibitors by Trade Show Executive, and both 2015 shows made the Top 25 Fastest Growing Tradeshow list for growth in attendance, byTSNN.


*Click Here* to View Hotels and Availability

06 Sep 2017 @ 9:00am EDT
07 Sep 2017 @ 8:00pm EDT

Google Calendar

  • 9899 International Drive Orlando, Florida 32819