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SUPIA 5th Annual West Coast Summit

28 Sep 2017
9:00am - 8:30pm PDT
Ticket Name Sale Ends Price Quantity
SUPIA Member
27 Sep 2017
Sale Ended
27 Sep 2017
Sale Ended
SUP Awards (Included in Summit Registration)
27 Sep 2017
Sale Ended
Event Details



All Businesses in the SUP Industry are Invited to Attend!


**Your RSVP is Required - Registration Ends Today**


SUPIA Industry Edge is a Leadership Summit addressing the most pressing issues facing our Paddlesports Industry today. Together, as Industry Leaders, we will gather our collective knowledge to not only solve for these challenges, but also present solutions on how to thrive in today's new retail environment. 

This special education/networking event is open to both SUPIA Members and Non-Members in the SUP Industry.

As your Industry Association, we want to help build collaborative dialogue. By taking a leadership role in addressing these issues, Retailers, Manufacturers and Service Providers can not only improve their individual businesses, but also help strengthen the SUP Industry as a whole.

All welcomed and encouraged to attend!








Schedule of Events:


SUPIA Industry Edge in Partnership with Surf Expo and Outdoor Retailer

Date/Time: Thursday, September 28th, 2017

Location: Dana Point Yacht Club, Dana Point CA

  • 9:00-10:00AM         Continental Breakfast and General Networking
  • 10:00-10:30AM       Welcome
  • 10:30-11:15AM         SUP Industry Research "Consumer Trends"

5th Annual Consumer Trends Report and Findings. SUP continues to grow with more people participating than ever before!

  • 11:15-11:45AM         Competitive Landscape "Perception vs. Reality"

How can I possibly compete against big box and online? Instead Retailers and Manufacturers, let's ask ourselves, "How can we (and our Industry Association) work together to create a 'Feeder System' from first time to lifetime?"

  • 11:45AM-12:30PM   Growth Through Community Engagement and Advocacy

More people are participating in SUP than ever before. So how do we keep things interesting? Join fellow Industry peers in a collaborative discussion on keeping the "honeymoon" rolling.

  • 12:30-1:30PM        Lunch and General Networking
  • 1:30-1:45PM           Morning Observations and Themes 
  • 1:45-3:15PM           Manufacturer and Retailer Roundtable Discussions

A practical, solution-oriented round table discussion to identify the primary challenges the SUP Industry is facing and how Manufacturers and Retailers can work together to best solve for these challenges. We will also discuss tradeshow schedules, locations, format and timing to benefit BOTH Retailers and Manufacturers.

  • 3:15-3:30PM           Cookie Break
  • 3:30-4:15PM           Key Note with Erik Logan - President, Oprah Winfrey Network and SUP Enthusiast

A view from the top with Erik Logan. Our Industry: Where are we at and more importantly, where do we want to go?

  • 4:15-4:30PM         Themes, Next Steps and Final Thoughts
  • 4:30-5:45PM         Happy Hour at Dana Point Yacht Club 



Optional Networking Event:



SUP Awards Presented by SUPtheMag

Date/Time: September 28th, 2017 at 6:00PM

Location: Doheny State Beach, Dana Point CA

  • Optional Gathering at SUP Awards at Doheny State Beach. - Ticket and SUPIA VIP seating included in Summit registration

Come celebrate with the entire SUP community! The SUP Awards are one of the biggest nights in the sport of stand up paddling. The evening will be bustling with energy bringing the biggest names in SUP to one place.

In addition to complimentary food and drinks, attendees will enjoy a live concert featuring pro surfer Tim Curran with some very special guests! This is a premiere networking opportunity you will not want to miss!




SUPIA would like to thank Surf Expo and Outdoor Retailer for their generous sponsorship of Industry Edge and their continued support for the Stand Up Paddle Industry.

Key Note Speaker: 


Erik Logan - President, Oprah Winfrey Network

Erik Logan was named president of OWN: Oprah Winfrey Network in July 2011, where he spearheads the day-to-day operations for the award-winning network.

Under Logan's leadership, OWN has delivered consistent ratings momentum and was recently named one of the “Top 10 Most Innovative Companies in Hollywood” by Fast Company Magazine.

Aveteran radio and media industry executive, Logan joined Harpo Studios in 2008 as executive vice president. Previously, Logan was executive vice president, programming and broadcast operations for XM Satellite Radio where he helped build the subscriber base to beyond nine million subscribers, negotiated partnerships and managed day-to-day relationships with major content providers including Major League Baseball, PGA Tour, CNN, Clear Channel Communications and Fox News.

Prior to joining XM, Logan also served as president of programming for Citadel Broadcasting, and served for over a decade at CBS/Infinity Broadcasting in a variety of roles, including vice president of programming.

SUPIA Industry Edge

Dana Point Yacht Club
24399 Dana Drive
Dana Point, CA 92629

**Click Here for Map Directions**


Beautiful venue, delicious meals and a view of the SUPers out all sides of the windows. Perfect setting for our summit.


SUP Awards

Doheny State Beach
Dana Point, CA 92629

**Click Here for Map Directions**

SUPIA recommends taking advantage of the great offers at:

24800 Dana Point Harbor Drive  Dana Point, CA 92629     (949) 496-1203


Two Queen Standard $99.95                  King Standard $99.95  
Two Queen Poolside $129.95                   King Poolside $129.95  
Two Queen Harbor View $149.95             King Harbor View $149.95  
King Handicapped $99.95  


Note: You must call to book these discounted rates. Offer is not available to book online. Please reference PPG to secure the special room block rate.

The above discounted rooms rates are only available 9/23/17 - 10/4/17.


28 Sep 2017
9:00am - 8:30pm PDT

Google Calendar

  • 24399 Dana Dr, Dana Point, CA 92629